Main Street investors bank profits on rally that Wall Street doubted

By Tom Westbrook and Cynthia Kim

SINGAPORE/SEOUL (Reuters) - Main Street investors who have reaped windfall gains from the steepest stock market rebound on record now seem to be making for safety, brokers say, just as Wall Street experts are advising clients to dip their toes into riskier assets again.

Over the past three months, the favourite stocks of "mom-and-pop" traders have run up even harder than the broader market's 40% rise.

But many of these novices, who began trading partly as entertainment and partly as plunging prices made stocks more attractive, now appear to be shifting strategy and cashing out of the frothiest sectors, or moving into safer-seeming bets.

Customers at Saxo Markets in Singapore have been reducing long positions at gathering pace this month. Asian investors with TD Ameritrade are selling soaring tech companies for banks, while other brokers report demand for blue chips.

The moves flip the image of retail investors as "moths," as they are called in Thailand for their reputation of being drawn to bright lights only to get burned, since small traders appear to have led rather than lagged professionals this time.

"Some of the pros on Wall Street might be pulling their hair out, saying that this fundamentally doesn't make sense," said Chris Brankin, chief executive at TD Ameritrade in Singapore.

"But I don't think they have anything to compare it with...whereas retail investors kind of go more with the money flow and sentiment of the markets."

A basket of stocks popular with retail investors, including Tesla (NASDAQ: TSLA), Moderna (NASDAQ: MRNA) and Snap Inc (NYSE: SNAP), surged 61% from Wall Street's March low, compared with a 45% rise in a portfolio favoured by professionals, according to Goldman Sachs.

FORGET NUMBERS

Like other banks, Goldman analysts recommend clients avoid the energy sector, prefer utilities to financials and expect techs' hot run to continue. But Asian broker analysis suggests retail buyers are going their own way.

"Sometimes I think reports out of fancy brokerages are bullshit," said Lee Sang-hoon, a 37-year-old office worker in South Korea.

He has made a 44% return on his initial 140 million won ($115,740) investments since March, trading U.S. stocks in the Seoul night and relying on Google Trends data to track investor mood.

"When Google says there's going to be more buyers, I buy. Forget numbers, if the sentiment is strong, the market goes up."

Lee has exposure to volatile U.S. shale oil and gas, and does not plan to reduce his investments yet, but also holds local blue-chips to balance his portfolio.

TD Ameritrade said its Asia clients sold Apple (NASDAQ: AAPL) and Tencent <0700.HK> last month, and bought Berkshire Hathaway and J.P. Morgan (NYSE: JPM). Singapore's PhillipCapital said its customers, even in the 18-25 year-old bracket, were buying dividend-paying blue chips or cashing out.

Australia's biggest retail broker, CommSec, reported a shift away from volatile stocks such as Treasury Wine Estates and into big banks and miners.

To be sure, retail traders are still placing incredibly risky bets, such as on bankrupt car-rental company Hertz (NYSE: HTZ).

"I can't imagine that anyone who went to business school or works at an asset manager would buy shares in a bankrupt company," said Rob Almeida, global investment strategist and portfolio manager at mutual fund MFS in Boston.

"Historically, the retail investor is the last one at the party and they don't know the cops are on their way," he said.

But the fear of passing up a once in a lifetime chance is strong.

"Retail investors had missed out on the long-term big rally since the 2008 global financial crisis," said Taye Shim, president director of Indonesia's Mirae Asset Sekuritas.

"I think they are more encouraged to not let this one pass," he said.

(Reporting by Cynthia Kim in Seoul, Orathai Sriring in Bangkok, Fransiska Nangoy in Jakarta, Karen Lema in Manila, Noel Randewich in New York, Sujata Rao in London and Tom Westbrook in Singapore.; Writing by Tom Westbrook; Editing by Vidya Ranganathan and Kim Coghill)

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