Strong 3D Performance Helps Lift San Andreas to #1 International Release for Second Week in a Row
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3D Delivers Approximately 60% of $188.5 Million International Box Office
Dominant 3D Performance in Major Markets, Including China (100% 3D), Germany (95% 3D), Brazil (71% 3D) and Russia (69% 3D)
Domestic Market Continues Solid Returns with 43% of $99 Million Box Office from 3D
LOS ANGELES--(BUSINESS WIRE)-- RealD Inc. (NYSE: RLD) announced today that Warner Bros. and New Line Cinema’s latest thriller, San Andreas, brought in approximately 60% of its $188.5 million international box office to-date from 3D equipped auditoriums, helping the film log its second consecutive weekend as the #1 international release. Highlighting the continued popularity of 3D in the international market were dominant 3D performances in countries, including China (100% of box office from 3D), Germany (95% of box office from 3D), Brazil (71% of box office from 3D) and Russia (69% of box office from 3D). With the international blended 60% of box office from 3D and the robust 43% of the $99 million domestic box office from 3D, San Andreas has logged a blended 53% of its $287 million global box office from 3D.
“The immersive 3D experience of San Andreas connected with audiences all over the world, as evidenced by 60% of international box office coming from 3D tickets,” said Anthony Marcoly, President of Worldwide Cinema at RealD. “This is in addition to a hugely successful domestic run, which is seeing 43% of box office from 3D. This film was made to be seen in 3D and moviegoers are responding accordingly.”
RealD 3D equipped screens have accounted for an estimated $38 million international box office, paired with the estimated $30 million domestic take, of which $5 million has come from RealD 3D equipped domestic premium large format auditoriums.
The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.
About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.
RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.
Source: RealD Inc.
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