Squatty Potty Announces Strategic Investment from Bevel Brands

Investment provides liquidity to existing shareholders and a strategic partnership with Bevel Brands

April 4, 2017 9:00 AM EDT

ST. GEORGE, Utah and BALTIMORE and NEW YORK, Apr. 4, 2017 /PRNewswire/ -- Squatty Potty, LLC, a high-growth personal care company best known for its toilet accessory stool of the same name, today announced that Bevel Brands, along with funding from Sachs Capital, has made a strategic investment in the Company. The proceeds from the investment will primarily be used to provide liquidity to existing shareholders. Bevel Brands, headquartered in Towson, MD, has extensive operational experience in the FDMx retail channels as well as industrial and B2B sectors. Its principals' previous investments included Calgon Bath and Body, St. Joseph Aspirin, Digel, among others.

"Squatty Potty is very proud of what we have accomplished. We are both humbled and happy to be recognized and valued by the esteemed Bevel/Sachs group as a strategic investment" said Bobby Edwards, CEO and Co-founder of Squatty Potty.  "We are very excited to move forward with our new partners and continue our mission of changing the way America, and the world poops."

"We are very excited to partner and work with the Squatty Potty team" said Bernie Kropfelder, President and Managing Director of Bevel Brands.  "It is not often that you have the opportunity to work with a true American success story and to partner with a brand that actually invented an entire category. We feel that Squatty Potty has established a strong platform from which the team will continue to launch additional high growth products in the near future."

Stifel acted as the exclusive financial advisor to Squatty Potty on the transaction and Jones Waldo, LLP served as legal counsel to the Company. Bevel Brands and Sachs Capital received legal counsel from Shulman,Rogers, LLP

About Squatty Potty

Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its main product, the Squatty Potty, is designed to help users assume the squatting position while using the bathroom, delivering fast, easy elimination with comfort and convenience. In 2014, the Company was featured on ABC's hit TV show, Shark Tank, and received an investment from Lori Grenier. In 2015, the Company launched a wildly successful marketing campaign featuring a viral YouTube video that has garnered over 130 million views to date. Currently, the Squatty Potty is sold in over 6,000 retail locations globally and is the number one item in Bed Bath and Beyond's bathroom accessories category. Other major retail customers include Costco, Walmart and Target.

About Bevel Brands, LLC

Bevel Brands is a brand management platform owned and managed by a team of executives with broad consumer product and industrial experience. Bevel Brands was formed to acquire, manage and grow established consumer product companies and brands with a goal of increasing sales and profitability with a focus on increased shareholder returns.  Bevel Brands applies its proven model of creating a steep sales growth curve, leveraging distribution partners, launching new products, extending into near or adjacent categories and driving down costs through a virtual operating model to maximize asset values.

About Sachs Capital

Sachs Capital is a patient, sophisticated partner that offers flexible, non-controlling capital to successful entrepreneurs. Its investment philosophy reflects a belief in long term capital appreciation with controlled operating and financial risk.


To view the original version on PR Newswire, visit:

SOURCE Squatty Potty, LLC

Serious News for Serious Traders! Try Premium Free!

You May Also Be Interested In

Related Categories

Press Releases

Related Entities

Stifel, Definitive Agreement