SoapSox(R) Makes a Big Splash With Powerhouse Disney Baby at the North American International Toy Fair

Companies Launch New Line of Disney Baby Bath Toys Including Characters From Upcoming Summer Blockbuster Finding Dory

February 5, 2016 9:48 AM EST

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LOS ANGELES, CA -- (Marketwired) -- 02/05/16 -- SoapSox® is excited to announce its partnership with Disney Baby at the 2016 North American International Toy Fair in New York on February 13th-16th, 2016.

This amazing collaboration gives moms and dads around the world yet another opportunity to bring home their child's favorite Disney Baby characters. This time though, they'll be recreated in a plush toy that can go from play time to bath time.

"We here at SoapSox along with the folks at Disney Baby are truly excited about the results," says Alvin Uy, SoapSox's CEO and Creative Director. "By combining several of the lovable characters from Disney with a splash of SoapSox innovation, we have truly pushed ahead in the department of fun and functionality."

SoapSox® drenched the bath toy market in 2013 when it introduced its lovable 2-in-1 stuffed animal washcloths. Kids can cuddle their stuffed companions during the day and then play with them during bath time at night.

The new SoapSox® Disney Baby line of bath toys that is being revealed at the New York Toy Fair will include some of Disney's most beloved characters and coincide with one of the year's most anticipated films.

"As if things could not get any more exciting, SoapSox has created several new characters that will be featured in Disney-Pixar's upcoming feature film, Finding Dory, which debuts this summer, June 17th 2016," according to Uy.

SoapSox® invites the media to come and take a look at the new line of Disney Baby bath toys. They will be located at Booth 5545 at the North American International Toy Fair.

About SoapSox®:

SoapSox® began when founder and CEO Ray Phillips worked as a Program Director at a residential treatment facility with children who've experienced trauma. He found that one of the most difficult times of the day was bath time. After repeated struggles with one child who could not part with his favorite stuffed animal to bathe, Ray came up with the idea of modifying it to hold soap. It worked! When he discovered that there wasn't a product like it on the market, he started SoapSox®. Through friends, Ray met Creative Director Alvin Uy and over the next two years, the men developed SoapSox®. Then in 2013 after a successful Kickstarter Campaign, SoapSox® was introduced to the world. For more information visit:

   Contact: Karen Apablaza888.808.4465

Source: SoapSox

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