Sip On A Slice Of Summer With Malibu's® Newest Flavor - Malibu® Watermelon

NEW YORK, April 6, 2021 /PRNewswire/ -- Malibu® is bringing us a sip of summer this spring with the launch of Malibu Watermelon, the brand's new rum-based twist on one of the season's hottest flavors. Made with natural watermelon flavors, Malibu Watermelon brings the taste of summer to backyards, poolsides, porches and any sunny scene in between no matter the season.

"With the Watermelon flavor trend growing nearly 40% year over year2, we're excited to extend the Malibu portfolio with this season's popular flavor," said Regan Clarke, Vice President of Marketing for Malibu, "Our new Malibu Watermelon is delicious and makes it easy to mix up cocktails that provide that summertime feeling all year round."

Despite the impacts of COVID-19, last year Malibu had the most successful flavor launch ever after releasing Malibu Strawberry. This year, Malibu's newest flavor is all about the juicy taste of watermelon. This new watermelon addition extends Malibu's flavor portfolio with one of summer's hottest flavor trends.  Every 750ML Malibu Watermelon bottle has an ABV of 21%, while continuing to deliver on the signature and smooth rum liqueur taste which the brand is known for. The new addition of Malibu Watermelon channels summer in a bottle for any occasion in need of #ABitOfSunshine. Malibu lovers can easily mix, serve and share summer-approved recipes like the effortless Malibu Watermelon & Soda or warm weather classics, such as the Malibu Watermelon Mojito.

Malibu Watermelon & Soda

• Ingredients:
• 1 part Malibu Watermelon
• 2 parts Soda water
• Fresh watermelon (optional garnish)
• Method:
• Fill highball glass with ice. Add Malibu and soda water. Garnish with a watermelon slice.

Malibu Watermelon Mojito

• Ingredients:
• 1 part Malibu Watermelon
• ½ part Lime juice
• 2 parts Soda water
• Mint leaves
• Fresh watermelon
• Method:
• Add watermelon pieces, mint leaves and lime juice into a highball glass. Gently muddle and then fill glass with ice. Add Malibu Watermelon and top with soda water. Garnish with mint sprig and watermelon wedge

As one of the world's leading flavored spirits since 1978, Malibu is used in iconic cocktails such as the Piña Colada and the Daiquiri and "it comes from paradise and tastes like heaven."1 Malibu Watermelon joins Malibu Original, Malibu Pineapple and Malibu Strawberry as well as other sunny flavors in the brand's portfolio.

Malibu Watermelon is available nationwide for an MSRP of $14.99 (750ML) and $21.99 (1.75L). For more information on Malibu Watermelon, including cocktail recipes and where to purchase, please visit maliburumdrinks.com/us/products/malibu-watermelon/ and follow Malibu on Instagram at @MalibuRumUS, Facebook at Facebook.com/MalibuRumUS and Twitter at @MalibuRum.

ENJOY RESPONSIBLYMALIBU Caribbean Rum with natural flavor. 21% - 24% Alc/Vol.© Malibu 2021.

ABOUT PERNOD RICARD USAPernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA., the world's second-largest spirits and wine company. Pernod Ricard employs approximately 19,000 people worldwide, is listed on Euronext (Ticker: RI) and is part of the CAC 40 index. Pernod Ricard USA is headquartered in New York, New York, and has more than 800 employees across the country. The company's leading spirits include such prestigious brands as Absolut® Vodka,  Avión® Tequila, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Kahlúa® Liqueur, Malibu®, Martell® Cognac, Olmeca Altos® Tequila , Beefeater® Gin, Del Maguey® Single Village Mezcal, Monkey 47® Gin, Plymouth® Gin, Seagram's® Extra Dry Gin, Malfy® Gin, Hiram Walker® Liqueurs, Midleton® Irish Whiskey, Powers® Irish Whiskey, Redbreast® Irish Whiskey, Aberlour® Single Malt Scotch Whisky; Lillet®; Smithworks® Vodka, Jefferson's® Bourbon, Smooth Ambler® Whiskey, Rabbit Hole® Whiskey, Pernod® and Ricard®; such superior wines as Jacob's Creek®, Kenwood® Vineyards, Campo Viejo® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

As "creators of conviviality," we are committed to sustainable and responsible business practices in service of our customers, consumers, employees and the planet.  Our products bring people together and serve a valuable role in society. We encourage responsible consumption of our products and fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change. As a founding member of the Foundation for Advancing Alcohol Responsibility (Responsibility.org), we are proud to be a part of the campaigns that have worked to produce a 29% reduction in underage drinking over the past 10 years.

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SOURCE Pernod Ricard USA