ShopSocially's Popular App Refer-a-Friend Boosts Referral Traffic Sales Conversion For Denby USA To 13.49%

January 13, 2016 9:08 AM EST

SANTA CLARA, CA (PRWEB) January 13, 2016

ShopSocially's Refer-a-Friend app helped Denby USA, a company with a 200-year-old history in pottery making, to further emerge into the social commerce age and harness the power of word-of-mouth recommendations. By embedding Refer-a-Friend app on their homepage, Denby USA has successfully devised and implemented an effective referral campaign through email and social networks. This strategy has paid off early with thousands of referrals and a remarkable conversion rate of 13.49%.

ShopSocially apps have helped numerous ecommerce companies collect social media referrals and boost online sales. "Denby prides itself on providing dinnerware that is designed for living, made to last, which is valued by our customers. ShopSocially's referral app allowed us to translate this high customer satisfaction into influential recommendations and create a significant traffic flow to our website.", commented Christine Jacobsen, E-Commerce Marketing Coordinator of Denby USA. "A highlight for us was having referred customers with the high intention to buy, visit our site which resulted in increased sales and brand awareness. We are pleased by the positive results we received in a short span of time."

Denby USA realized the power of word-of mouth recommendations and strategically embedded ShopSocially's Refer-a-Friend app on its website. Visitors to Denby USA's homepage were greeted with an eye-catching side screen tab offering them a 10% discount, enticing clients to click on the promotion. After the click, Refer-a-Friend app jumps into action, incentivizing customers to refer family and friends to pay a visit to Denby USA's website. The whole process was simple, happened on the site itself and allowed users to pick a preferred method of referral such as email, Facebook, Twitter or a private link.

Denby USA was able to customize the refer-a-friend app on their website. They didn't want any type of device that would intrude on their customers' browsing and shopping experience, however an attractive offer to get their attention. This app converted customers into brand ambassadors who also shared personalized referral messages with their social circles. This powerful marketing tool made it possible for Denby USA to achieve an amazing 13.49% sales conversion rate from referred clients.

"We are really happy about the results Denby USA has achieved with our Refer-a-Friend app. This app is remarkably powerful and has helped our several customers increase their sales and gain brand virality on social networks" said the President of ShopSocially, Samir Palnitkar. "We wish Denby USA continued success through increased brand recognition and sales."

About Denby
Denby began handcrafting pottery over 200 years ago, in the heart of the English countryside, using time-honored techniques from skilled artisans. Using Denby's renowned clay, their stoneware range features a number of versatile pieces designed for modern living which are both beautiful and functional. The rich hand-applied glazes offer striking steel like durability, making every piece truly unique. These features make Denby tough enough for everyday and stunning enough for the best, offering beautiful form but without the formality.

About ShopSocially
ShopSocially is a premium, social, referral and loyalty platform for marketers. Leading brands like Crabtree & Evelyn, Zazzle, Zipcar, ULTA, Beretta, Dressbarn etc. are using the ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.
ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.
ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit

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