MVI Marketing Teams Up with Cint AB to Obtain Powerful Online Ad Tracking Capabilities
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LOS ANGELES--(BUSINESS WIRE)-- MVI Marketing Ltd. has established a strategic partnership with Cint AB to leverage Cint’s technology for obtaining consumer insights, demographic and unique data points for its Millennial Discretionary Spend Research Report. MVI’s subscription based syndicated research report, which is accessible via a web-based portal, provides MVI’s active clients in the luxury goods sector, including the engagement ring market, with a deep dive into current market trends.
Taking full advantage of Cint’s latest SaaS offering Cint Connect, a real-time insights tool that offers a self-serve ecosystem for audience and ad effectiveness measurement, MVI is now able to capture 100+ demographic and pre-profiled data points among each of the 19 million audience members hosted in Cint’s platform as they view an online ad tagged for tracking via Cint’s technology. MVI now has the ability to track and share data on brand preference, age, gender, geographic location, household income, education level, in addition to several other data points per impression on digital ads targeted for tracking, providing MVI with unique data points unavailable from any other resource or technology.
In addition, MVI has tapped into Cint’s insight exchange platform to reach MVI’s niche target audiences (professional millennials, those soon to be engaged/recently engaged and luxury brand purchasers) for their research efforts. Via this partnership, MVI will now have much quicker access to profiled research respondents for their regular omnibus and quantitative research studies.
Over the next few months MVI and Cint plan to work to programmatically automate their technologies via API.
MVI Marketing Ltd. is THE Marketing Intelligence Company for the gem, jewelry and watch industries worldwide providing market intelligence, strategic direction, and research about the industries. MVI is also the leading provider of jewelry and watch consumer research answering questions concerning brand purchase desirability. Learn more at www.mvimarketing.com.
Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform, a fully transparent insight marketplace, brings together questions and answers from all around the world.
Reach over 19 million people in 70+ countries, all sourced via 1,500+ different panels owned by publishers, local media outlets, market research agencies and non-profits.
Headquartered in Stockholm, Sweden, Cint has offices in EMEA, North America and Asia-Pacific.
Learn more at www.cint.com.
MVI Marketing Ltd.
Source: MVI Marketing Ltd.
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