Krave Strikes Gold On National Jerky Day With Michael Phelps And Carli Lloyd Partnership

America's Favorite Jerky Brand Joins Forces with Team USA Athletes for the Rio 2016 Olympic Games

June 10, 2016 12:30 PM EDT

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SONOMA, Calif., June 10, 2016 /PRNewswire/ -- In celebration of National Jerky Day, KRAVE, the jerky brand that inspired the meat snacks renaissance, announces its exclusive partnership with U.S. Olympic Team Hopeful Michael Phelps and Olympian Carli Lloyd for the Rio 2016 Olympic Games. The company already has a reputable history as the go-to snack for athletes, providing rich protein and natural nourishment for football players and fitness gurus alike. Phelps and Lloyd join current Team KRAVE athletes, all-pro tight end Vernon Davis, health and wellness expert Jillian Michaels and Boston Marathon Champion and US Olympian Meb Keflezighi. In addition to Phelps, Lloyd and Keflezighi, guests in the Athlete Village will have access to KRAVE's artisanal and flavorful jerky as a result of Hershey's official sponsorship deal with the United States Olympic Committee.

KRAVE's partnership with Phelps and Lloyd extends beyond their diet regimens as the company launches an extensive creative campaign that will encompass Team USA Olympic-themed point of sale displays, narrative video content and inspiring print and digital advertisements. The new creative runs in conjunction with the brand's "KRAVE Better" campaign, which encourages consumers to persevere and accept no compromises. As the most decorated Olympian of all time and the #1 ranked female soccer player, Phelps and Lloyd epitomize "KRAVE Better" with their reputation of shattering records and challenging the status quo in their respective sports.

"This will be my final Olympic Games and closing opportunity to represent my country and do my best to bring home gold one more time," said Michael Phelps, U.S. Olympian. "While it is my last year on Team USA, it is my first year with Team KRAVE, a company whose products have become a staple in my daily routine. I'm elated to be part of their 'KRAVE Better' campaign and look forward to working together on the Road to Rio."

"Welcoming Michael and Carli to Team KRAVE has been an exhilarating experience and an amazing way to celebrate National Jerky Day. Both Olympians have catapulted to success and redefined the boundaries of athletes, similar to KRAVE's rapid revolution of the jerky category," said KRAVE Head of Marketing, Rusti Porter. "Our support of Team USA with Michael and Carli by our side is just one more way that KRAVE is expanding into the lives of health conscious consumers looking for better-for-you and great tasting snack options."

For more information on Team KRAVE, please visit

About KRAVE Pure Foods, Inc.From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE is a leading producer of artisanal jerky, located in Sonoma, CA. A cut above the old, leathery, chemically processed products, KRAVE represents a jerky renaissance, providing an all-natural, gluten-free snack that is both better-for-you and flavorful, made using only all natural, high-quality ingredients and a proprietary process that produces a signature moist and tender texture. Ranging from sweet and tangy to savory and spicy, KRAVE's innovative flavor profiles will appeal to the everyday jerky lovers and to the discerning palates of today's food-savvy, health conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit




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