Educational Insights Records a High Sales Conversion Rate of 35.44% using ShopSocially's Social Login App

October 9, 2015 9:05 AM EDT

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Santa Clara, CA (PRWEB) October 09, 2015

Educational Insights, an award-winning manufacturer of innovative toys and games for kids, is using ShopSocially'sSocial Login app to simplify the login process on its website, Customers using social login are converting at an impressive rate of 35.44 %.

A market leader in creating outstanding, innovative learning products for kids, Educational Insights provides customers with a simplified login process on its site. Customers can now choose their favorite social media profile to login to This reduces the fatigue of remembering long passwords and filling up lengthy registration forms; thus enhancing the customer's overall experience on the site. Social Login reduces cart-abandonment rate and extends customers' default social browsing behavior to e-commerce sites and hence increases the sales conversion rate. observed an impressive 35.44% sales conversion rate for socially logged-in users.

"We're play enthusiasts at heart," said Thao Truong, eCommerce Manager at Educational Insights. "We're passionate about inspiring kids' natural curiosity and encouraging them to explore the world around them. With each of our toys and games, we aim to create playful experiences filled with joy and laughter, that are also packed with serious educational value. We want our online experience to be just as fun, playful and hassle-free as our products; and ShopSocially's social login app is helping us make that experience a little more turn-key and enjoyable for our customers. It's exciting to see such amazing results from the app."

ShopSocially's Social Login app supports all major social media channels like Facebook, Yahoo, Google Plus, Twitter, LinkedIn and Amazon. It automatically synchronizes login profile data to popular email marketing platforms such as Exact Target, Constant Contact, Mailchimp, Bronto, Experian and others.

The app works for both iPhone and Android platforms. It offers up to 33% increase in registration rate, and an average 46% reduction in cart abandonment due to forgotten passwords. It also offers the easy access to rich social profile data of users without having to bother the users to fill in information.

Delighted with the results from the Social Login app, Educational Insights also procured the Get-an-Email and the Photomonials app from ShopSocially.

The Get-an-Email app gives marketers more control in converting website visitors into email subscribers. Educational Insights customized and embedded the Get-an-Email app on its site, and offered users an attractive incentive for sharing their email address. The app helps to turn website traffic into email subscribers. Nurturing these email subscribers with personalized offers helps companies like Educational Insights increase sales in the long run.

Educational Insights also implemented ShopSocially's Photomonials app on their website, with the goal of improving product-discovery via customer generated photos. This app aggregated the customer photos tagged with their brand hashtag on channels like Instagram, Twitter and Facebook and showcased them in an attractive gallery on the website. These photos act as a source of visual social "proof" of customer satisfaction, and the often aspirational images can serve to increase engagement on eCommerce sites.

"ShopSocially's apps have been designed to rapidly acquire customers by enhancing the user experience on the marketer's website. Educational Insights has achieved this by embedding Social Login, Get-an Email and Photomonials solutions on its site." commented Samir Palnitkar, President at ShopSocially. "We are happy with the remarkable results seen by Educational Insights from our Social Login app."

About Educational Insights:

Educational Insights is a leading manufacturer of innovative learning toys and games. Based in sunny SoCal, for more than 50 years, the company's mission has been to create out-of-the box learning experiences filled with sheer joy and uncontrollable laughter. Educational Insights' playful and inventive lines of kid-powered toys and games are packed full of fun, designed to delight, and certain to satisfy kids' natural curiosity. Their award-winning brands include Hot Dots®, GeoSafari®, Design & Drill®, Playfoam®, and Nancy B's Science Club™; and their best-selling games include The Sneaky, Snacky Squirrel Game™, Blurt!®, and Kanoodle®.

About ShopSocially:

ShopSocially is a premium, SaaS-based, social, referral and loyalty marketing platform for businesses. Leading brands like Crabtree & Evelyn, Dressbarn, Zipcar, Ulta, Beretta etc. are using ShopSocially platform to enable referral marketing, visual commerce, customer loyalty, social login, social gamification and other such programs on their site.

ShopSocially has been consistently driving word-of-mouth promotions via social for 1000s of brands and delivering positive social ROI for their social media efforts.

ShopSocially has won several awards and has also been featured by Facebook in a Social Commerce case study. Launched in Oct 2010, ShopSocially is a privately held company in Mountain View, CA. For contact information, please visit

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