Casio G-SHOCK Debuts Color Additions To S Series Ani-Digi Step Tracker Model

DOVER, N.J., Feb. 28, 2018 /PRNewswire/ -- Today, Casio G-SHOCK announces four new colorway additions to the S Series Ani Digi Step Tracker, which was first released last fall.

Featuring black (GMAS130VC-1A), purple (GMAS130VC-2A), coral (GMAS130VC-4A), and pale grey (GMAS130VC-8A), each model also features a bright coral second hand on the watch face, which boasts a large analog dial and small, singular digital dial.  

As part of the Step Tracker collection, the four new models include capabilities to track each daily step, as well as an achievement indicator percentage, an activity graph of the last five hours, and a non-active alert so users can easily assess their progress throughout the day.   

Each watch also comes equipped with G-SHOCK's legendary structure of 200M water resistance and shock resistance, High Brightness Double LED Light, dual time, 4 daily alarms and 1 snooze alarm, 1/100th second stopwatch, 30 lap memory, countdown timer, and a full auto calendar – all in at 45.9mm case.

The GMAS130VC-1A, GMAS130VC-2A, GMAS130VC-4A, and GMAS130VC-8A will retail for $130 beginning in March 2018, and can be purchased at major G-SHOCK retailers, including Macy's, shopcasio.com, and the G-SHOCK Soho Store.

About G-SHOCKCASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com

About Casio America, Inc.Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit casiousa.com/home.

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Sue Vander Schans / Alli Colasacco-Sharpe CASIO AMERICA, INC. (973) 361-5400 [email protected] [email protected]

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SOURCE Casio America, Inc.