The 'Dream' Goes 'On': Steven Tyler's Signature Erewhon Soft Serve Benefitting Janie's Fund & Los Angeles Fire Department Foundation Extended Through March

Aerosmith Lead Singer Teaming Up with the Organic Grocer
to Raise Funds to Help Girls Recovering from Abuse and Trauma, in addition to supporting
Los Angeles Fire Department Foundation

Two Signature Soft Serves, Dream On and Sweet Emotion, Highlight the Collaboration

LOS ANGELES, Feb. 18, 2025 /PRNewswire/ -- Music fans and foodies rejoice: Steven Tyler and Erewhon are thrilled to announce the extension of the soft serve collaboration to support Janie's Fund, Steven's philanthropic initiative that brings hope to girls who have endured abuse and neglect.

Tyler's two signature Soft Serves Sundaes, Dream On and Sweet Emotion, became available at all Erewhon locations Jan. 29 and will now continue through March 31. These personally crafted creations not only pay homage to Tyler's iconic Aerosmith hits but also aim to inspire hope and raise awareness for the vital work Janie's Fund in partnership with Youth Villages, and their LifeSet program are doing to support vulnerable girls across the country.

"Janie's Fund is all about giving a voice back to these young women who have endured so much," said Steven Tyler. "I am honored to work with Erewhon to raise awareness, as well as funds, to ensure these girls have the support they need to create the lives they deserve. It's incredible to see Janie's Fund joining unbelievable causes championed by amazing, talented artists, athletes and fellow Erewhon collaborators like Kasey Musgraves, Lisa, Sabrina Carpenter and Jack Flaherty from the LA Dodgers for the World Series."

This partnership, facilitated by THE SHARPE ALLIANCE, brings together the shared commitment of both organizations to empower communities, especially after the heartbreaking Los Angeles wildfires. A portion of proceeds from every purchase of the Dream On and Sweet Emotion Soft Serve Sundaes will directly benefit Janie's Fund, and will also be shared with the Los Angeles Fire Department Foundation to support the Los Angeles communities that have been affected.

"More than150 firefighters attended our sixth annual "Jam for Janie" on Feb. 2 and we were honored to provide a bit of rest and relief for those brave souls, who live on the frontlines protecting all of us," said Tyler. "The gala, which featured powerhouse performances by Lainey Wilson, Linda Perry and Joan Jett, among others, raised much needed funds and spotlighted the never-ending work we do through Janie's Fund to provide after care to girls and young women overcoming trauma on their path to a healthier life."

DREAM ON
- Organic Coconut Soft Serve
- Organic Banana & Cinnamon
- Organic Raw Granola — Walnut, Almond, Maple, Cinnamon, Cardamom, Sea Salt
- Organic Superfood Almond Drizzle — Maple, Almond Butter, Coconut Cream, Lion's Mane, Cordyceps, He Shou Wu, Mucuna, Sea Salt

SWEET EMOTION
- Organic Coconut Soft Serve
- Organic Blueberry
- Organic Raw Blueberry Compote — Blueberry, Maple, Lemon Juice, Ginger Juice, Cayenne, Cinnamon, Cardamom, Sea Salt
- Organic Raw Granola — Walnut, Almond, Maple, Cinnamon, Cardamom, Sea Salt
- Organic Superfood Almond Drizzle — Maple, Almond Butter, Coconut Cream, Lion's Mane, Cordyceps, He Shou Wu, Mucuna, Sea Salt

Both Dream On and Sweet Emotion Soft Serves are vegan, gluten-friendly, and contain nuts. With every purchase, Erewhon is proud to support Janie's Fund and the Los Angeles Fire Department Foundation.

This partnership exemplifies the power of creative collaborations to drive positive change. Janie's Fund and their LifeSet program have already made a significant impact, having directly supported more than 16,800 girls from ages 17-22 and their families since its inception. Through this initiative with Erewhon, supporters have the opportunity to indulge in a sweet treat while contributing to a brighter future for those in need.

For more information about Janie's Fund, please visit www.janiesfund.org.

About Janie's Fund
Janie's Fund is a philanthropic initiative created by Steven Tyler in partnership with Youth Villages to bring hope and healing to girls who have suffered the trauma of abuse and neglect. Steven first gave voice to this cause with his hit "Janie's Got a Gun," and his establishment of the fund ensures that these vulnerable girls will have an enduring voice for years to come. Janie's Fund has two important goals: to bring much-needed awareness to the issue of abuse and neglect of children and to generate financial support to ensure that girls receive the most effective sup-port available to help them overcome the trauma and pain of abuse. One hundred percent of all donations to Janie's Fund are used to support proven programs at Youth Villages that have demonstrated effectiveness in addressing the trauma of sexual abuse in children and to expand these services to help even more girls. These services incorporate the latest research on developing brains and neuropsychology. www.janiesfund.org

About Erewhon
Erewhon is an independent, family-owned Certified B Corp and Certified Organic Retailer with 10 locations across Southern California. Since 1968, Erewhon has been providing organic, ethically sourced foods to the communities it serves. It's committed to sourcing healthy, nutrient-dense products, backing local growers and brands, and supporting the environment. Recognized for its uncompromising quality standards and customer service, Erewhon sustains a community centered in caring, curiosity, and positive change. www.erewhon.com

About THE SHARPE ALLIANCE
THE SHARPE ALLIANCE, founded by Kathi Sharpe-Ross, is a global marketing and consulting agency specializing in business and brand development, global sponsorship, strategic partnerships, promotions, integrated marketing, experiential events, digital and social media and branded entertainment, providing customized, goal-oriented campaigns that maximize exposure and accelerate business success. The agency leverages a vast network of resources and C-Suite relationships to deliver customized campaigns that maximize exposure and business impact. THE SHARPE ALLIANCE's client base includes diverse sectors including entertainment, sports, fashion, events, technology & AI, food & CPG's, health & beauty, luxury, travel & hospitality, non-profits campaigns. www.SharpeAlliance.com

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SOURCE Youth Villages, Inc.