Pvolve Unveils its First-Ever Global Ad Campaign Featuring Brand Partner Jennifer Aniston
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The Functional Fitness Leader is Redefining the Meaning of 'Strong' with New Campaign That Showcases How the Pvolve Method Offers its Members a Unique "Strength That Sets You Free"
Pvolve's differentiated functional fitness method, along with its patented and proprietary equipment, delivers a different kind of strength, rooted in a deeper understanding of the biomechanics of the body and a respect for the way you were born to move in your everyday life (i.e., side-to-side, front-to-back and rotational). Unlike many traditional fitness programs that perform repetitive, stationary movements that can lead to excessive strain and muscular imbalance, functional fitness mimics everyday actions and movement patterns, such as sitting, standing, walking, running, reaching and twisting, etc. The benefits of the modality can include improved overall strength, coordination, mobility, balance, better postural alignment and movement longevity. By adding resistance training through its proprietary equipment, Pvolve also helps to improve muscle tone, muscle endurance and overall musculoskeletal health - from head to toe. That means when members use Pvolve, they're discovering a new meaning of 'strong' - one that is rooted in the belief that a quality fitness routine should serve everyone holistically and throughout all stages of life.
The brand's newest campaign, "A Strength That Sets You Free," was filmed in
"We've been anticipating the launch of our global campaign and are incredibly proud to share it today with consumers everywhere," said
As illustrated by "A Strength That Sets You Free," Pvolve leaves members feeling refreshed, energized and confident, and has even changed longtime fitness fanatic
"I'm excited for the launch of our new Pvolve campaign to spread the word about this incredible method," said Aniston. "I hope everyone tries it and experiences firsthand how incredible your mind and body will feel working out in this way. No matter your fitness level, you can start where you are. I think you're gonna love it!"
Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey. Designed foundationally as a hybrid workout model, members can experience the method in the following ways:
- Join live and on-demand classes on Pvolve.com and on the Pvolve App.
- Attend an in-person class at any of the corporate or franchise studio locations. Pvolve currently has physical studio locations in
New York, Chicago, Los Angelesand San Diego, with more franchise studios opening soon.
These flexible options allow Pvolve members to get their workout in at their convenience, ultimately supporting long-term member commitment. Further, members are connected with a complimentary trainer consultation to help guide them through Pvolve's offerings and develop a personalized workout routine that best meets the needs and goals of each individual.
To learn more about the Pvolve Method,
Pvolve LLC, or Personal Evolution, is an innovative fitness company that pairs functional movement with resistance-based equipment to sculpt, tone, strengthen and restore the body while also enhancing mobility and stability. After being introduced to functional fitness in 2017, founder
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