Paris Hilton, in Partnership with Hilton's 11:11 Media, Team Up with Vitapod for Exclusive On-The-Go Beverage

A Drink For Every Lifestyle

Paris Hilton Becomes the New Face of Vitapod, Introducing Revolutionary Nutrient-Packed Beverage Pods Available Exclusively at Walmart

NEW YORK, Feb. 10, 2025 /PRNewswire/ -- Global icon and entrepreneur Paris Hilton and her next-gen media company 11:11 Media partnered with Vitapod, the groundbreaking brand known for its innovative nutrient-infused beverage pods, to launch an exclusive new product line. This collaboration marks a pivotal moment in the wellness industry, blending Paris Hilton's role as a cultural icon and lifestyle entrepreneur with Vitapod's commitment to hydration, health, beauty, and innovation. The partnership represents a shared vision of empowering individuals to prioritize health while embracing an active, glamorous lifestyle.

Paris Hilton is a renowned entrepreneur, media personality, and wellness advocate. Throughout her career, which has spanned over two decades, she has built a global empire through her innovative business ventures housed under 11:11 Media, including her successful fragrance, home collection, and apparel lines, which have amassed $4 billion in retail sales.

"As someone who is always on the go and passionate about health, beauty, and wellness, I am so excited to launch this partnership with Vitapod," says Paris Hilton. "They have created a truly innovative daily wellness system that aligns perfectly with my lifestyle. It's a game-changer, and I can't wait for everyone to experience it. Everyone needs a little extra glow and that boss babe energy every day."

This exciting partnership combines Paris Hilton's passion for health and beauty with Vitapod's groundbreaking approach to functional beverages. The result is a collection of drink pods that deliver essential nutrients such as vitamins A, C, D, and E, along with minerals and polyphenols. These drinks also offer exceptional flavor, rapid hydration, supercharged energy, brighter and radiant skin, improved weight management, and a bolstered immune system.

"We're thrilled to have Paris Hilton on board for the official launch of Vitapod's latest product line," says Billy Cole, President of Vitapod. "Paris is a trailblazer who understands the power of blending wellness with innovation for her on-the-go lifestyle. Her partnership will elevate the Vitapod brand and inspire people to prioritize their health and wellness in a more accessible and exciting way."

Paris x Vitapod: The Future of Hydration

Designed to elevate scientifically backed ingredients for sustained long-term hydration, health benefits, and nutrition. The Vitapod daily routine transforms ordinary drinking water into a powerhouse of wellness simply by loading the pod, twisting the lid, and shaking the bottle.

Vitapod's advanced technology delivers fresh, nutrient-rich beverages through easy-to-use, recyclable pods. The first-of-its-kind 22-oz. pro-steel insulated leakproof bottles with twist lids and straw-enabled tops are available in Champagne Kiss, That's Hot Pink, and Poolside Blue Pearlescent.

Each pod contains a carefully crafted blend of vitamins, electrolytes, and nutrients to support long and short-term health goals, from energy and immunity to hydration and anti-aging.

• Nutritional Powerhouse: Scientifically formulated to help close nutrient gaps, each beverage delivers essential vitamins, minerals, and polyphenols to support daily wellness without artificial flavors, gluten, soy, or dairy.
• Low-Calorie, Low-Sodium & Sugar-Free: With less than 15 calories per serving and zero sugar, these drinks fit seamlessly into any healthy lifestyle routine.
• Great Taste with Purpose: Paris and Vitapod's new line is available in a variety of delicious flavors, including:
  • Beauty+ (Radiant Rose & Pomegranate Paradise)
    • Made with biotin, collagen, zinc, and polyphenols
    • Supports radiant skin health
  • Energy+ (Pink Lemonade & Cherry Lime)
    • Made with 200mg of caffeine for focus and clarity
    • Hydrating energy boost with essential nutrients
  • Hydration+ (Tropical Cloudberry & Peachy Lux)
    • Hydrates better than water
    • Powerful antioxidants that support health
• Eco-Conscious and Sustainability: Made with high-quality ingredients and focused on eco-conscious practices, Vitapod provides a free recycling program, and Vitapod pods use up to 94% less plastic than other single-use plastic beverages.

Available Now

The Vitapod system and Paris Hilton's exclusive product line are now available at Vitapod's official website and more than 1,800 Walmart locations nationwide. Consumers can choose from various pods, including immunity-boosting, energy-boosting, and beauty-enhancing options, all designed to fit seamlessly into any busy on-the-go lifestyle.

About Vitapod

Vitapod is a delicious brand of healthy beverages packed with vitamins, minerals, polyphenols, and great taste. Vitapod is the first sustainable hydration system that allows you to enjoy the health benefits of Vitapod on the go in a stainless steel, insulated bottle with a twist lid that seamlessly opens any flavor. Scientifically formulated by doctors, each flavor of Vitapod offers benefits many flavored beverages lack. Vitapod offers pods in multiple flavors and formulations tailored to fit anyone's health and wellness needs. Vitapod is Kosher certified and is free of common allergens, including dairy, gluten, nuts, soy, and eggs. For more information or to purchase Vitapod, visit www.vitapodworld.com or follow @Vitapodworld across all social platforms.

About 11:11 Media

11:11 Media is a global, next-gen entertainment company at the center of pop culture – connecting content, community and commerce – founded by Paris Hilton and entertainment industry veteran Bruce Gersh in 2021. The company spans a broad array of businesses including film, TV, audio, music, books, consumer products, and digital, with passion points around lifestyle, fashion, beauty, wellness, art, travel and more. Elevating brands, building communities, and driving social impact through the power of storytelling, experience, and products is the core mission of 11:11 Media.

For media inquiries, please contact:

Bryan Kirsch
[email protected]

Visit Vitapod's website: www.vitapodworld.com 

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SOURCE Vitapod