MTN DEW® Brings Back Outdoor Stimulus Program With $1Million In Prizes

Outdoor enthusiasts across the U.S. can now enter for a chance to redeem $25 towards their outdoor passes, or opt to give to select charitable organizations

March 22, 2021 8:00 AM EDT

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PURCHASE, N.Y., March 22, 2021 /PRNewswire/ -- MTN DEW® announces the revival of its "GET OUT AND DO" program, to celebrate and empower the pursuits and passions of those who embrace the adventurous spirit of the great outdoors. Building on the success of last year's inaugural Outdoor Stimulus program in the heartland, MTN DEW is doubling down with a bigger and bolder $1 million in prizes to empower outdoor enthusiasts nationwide.

DEW fans nationwide are eligible for a chance to receive a $25 reimbursement on their most recent outdoor pass or license for hunting, fishing, camping, hiking, and more. Alternatively, in lieu of a digital gift card, DEW Nation can choose to give their Stimulus funds to a select group of charitable organizations that protect and support the great outdoors.

"The new $1 million fund will allow more outdoor enthusiasts to enjoy an array of adventurous activities, without financial barriers.  In granting DEW Nation the option to pay it forward and give their stimulus to an outdoor organization, we are empowering people to fuel the great outdoors on their own terms," says Nicole Portwood, Vice President, Marketing, MTN DEW.

Country singer and fellow outdoor enthusiast, Chase Rice, has partnered with MTN DEW to support the campaign by sharing social content  that encourages DEW Nation to apply for the Outdoor Stimulus program and get outdoors.

The Outdoor Stimulus may be redeemed by submitting a photo of a 2020/2021 outdoor license or recreational pass for a chance to win a $25 digital gift card during the 12-week period. Full rules and regulations can be found at [MountainDEW.com/OutdoorStimulus]. Fans are encouraged to share the news using the hashtags #MTNDEWSTIMULUS and #GetOutAndDo.

DEW Nation can stay up to date on the latest by visiting www.mountaindew.com and by following @MountainDew on TwitterFacebook and Instagram.

About MTN DEWMOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, new MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ ZERO SUGAR. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.

About PepsiCoPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

ContactsChristina Panta / CPanta@golin.com / 703-473-6806Jayme Mizzoni / Jayme.Mizzoni@pepsico.com / 914-240-4497

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/mtn-dew-brings-back-outdoor-stimulus-program-with-1million-in-prizes-301252590.html

SOURCE PepsiCo



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