LiveXLive's Annual Global Streaming Music Festival Music Lives 2021 Adds World Renown Talent To Its Lineup; More Than 120 Artists And 72 Hours Of Non-Stop Music And The First NFT Music Festival Poster

Fueled by Monster Energy Drink Zac Brown Band, Trace Adkins, 24kGoldn, Justine Skye, Lennon Stella, Jake Owen, G Herbo and Jimmie Allen plus Over 20 New Additional Acts Just Added; Total Social Media Reach Over 400 Million Performances by include: John Mayer, Wiz Khalifa, Pitbull, Lil Tjay, Nelly, Davido, PRETTYMUCH, YBN Nahmir First Ever NFT Music Festival Poster - Music Lives 2021 Art Release Celebrating Women's History Month in Partnership with HardRock Cafe LiveXLive's Newest Original Show, Self Made Winner First Appearance and Feature Global Up and Coming Artists. Festival Will Benefit MusiCares®

March 23, 2021 9:00 AM EDT

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LOS ANGELES, March 23, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for live-stream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today that the fan favorite global streaming music festival "Music Lives", which launched during COVID-19, benefiting MusiCares®, will become the first virtual festival to return to global music fans for the second consecutive year - beginning Friday, March 26, 2021, at 6 pm ET/ 3 pm PT through Sunday, March 28.  In addition, Music Lives will launch the first ever NFT music festival poster. Music Lives remains free to fans around the world, fueled by Monster Energy drink.

Expanding to over 72 hours of non-stop music, the festival is adding more than 20 new artists and more each day to the lineup for a total of over 120 artists from some of today's biggest acts and rising talent. (see below for artists).

MUSIC LIVES 2021 ADDS WORLD RENOWN TALENT TO ITS LINEUP AND THE FIRST NFT MUSIC FESTIVAL POSTER

LiveXLive will also be celebrating Women's History month in partnership with HardRock with a curated block of emerging female performances live from the Hard Rock Cafe, Nashville Tennessee. Artists include Emily Weisband, Lauren Weintraub & Grace Gibson.

Music Lives is a multi-artist virtual festival, the first of its kind created during the COVID-19 pandemic and is benefitting MusiCares®, the leading music charity, that acts as a safety net for those in the music industry.

"We couldn't be more excited to be part of LiveXLive's second annual Music Lives 2021 festival. Connecting with fans from all over the world has always been our favorite part of what we do, and sharing the virtual stage with these very talented artists makes this festival even more special," stated Brandon Arreaga, Edwin Honoret, Austin Porter, Nick Mara, and Zion Kuwonu, from PRETTYMUCH, American-Canadian pop and R&B boy band."

"The first Music Lives was in many ways a ground breaker and first of its kind. MUSIC LIVES 2021 continues that tradition with a stellar lineup including Davido, Zac Brown Band, G Herbo, Lil TJay, Jake Owen and over 120 artists. This year we have had so many requests from fans and artists we have extended the festival to 72 hours!! We are also making history becoming the first ever festival to create and distribute a festival poster available through NFTs. The entire event was created for the superfans and we look forward to offering some of the best music in the world with an exceptional lineup of cross-genre global artists, big and small. This year's festival will continue to unify and celebrate the universal language of music," stated Dermot McCormack, President of LiveXLive.

The festival focuses on performances by major platinum artists to emerging talent - all on the same bill for the ultimate festival experience.

The 2021 festival will be shot across the globe from various locations, including artists' homes, studios and venues. Specialty merchandise, first ever NFT festival poster and commemorative items will be available to fans through LiveXLive's brand Custom Personalized Solutions. Items will include everything from shirts to hoodies and additional collectibles.

Last year, LiveXLive's 'Music Lives' festival earned over 50 million views and over 5 billion views for #musiclives on TikTok on 100+ performances, brought together notable musicians spanning multiple genres, including Anitta, Big Gigantic (DJ Set), Elephante, Swae Lee, Two Feet, Trippie Redd and more. J Balvin curated and hosted the Music Lives 'Pa La Cultura' block which featured Arcángel, DJ Pope, Manuel Medrano and some of the best Latino artists on the planet. The record breaking festival put emerging artists center stage, including Cici Cava, Matoma, MIYAVI, Nik West, The Green and Toni Cornell allowing fans to enjoy established artists they know and love, as well discover their next favorite obsession while raising money for the non-profit MusiCares COVID-19 Relief Fund.

About LiveXLive Media, Inc.Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

ABOUT MUSICARESMusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts. For more information please visit: www.musicares.org.

About Monster EnergyBased in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, the hip hop or rock n roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and artists represent. More than a drink, it's the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.

Forward-Looking StatementsAll statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the

Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:The Rose Group LyndaDorf@therosegrp.com424.645.4620Brittany@therosegrp.com614.226.9542

LiveXLive IR Contact:ir@LiveXLive.com310.601.2505

MusiCares Contact:jennifer.kerr@porternovelli.com

 

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SOURCE LiveXLive Media, Inc.



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