LiveXLive And Vice Media Partnered To Distribute The Annual Global Virtual Music Festival Music Lives 2021; Festival Streamed March 26-29, 2021

Festival Benefited MusiCares® and the First to Implement Vice Media Group's New Experiential Platform 'VMG Live'

March 29, 2021 7:00 AM EDT

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LOS ANGELES, March 29, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video, and podcast/vodcast content in music, comedy, and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions, announced today a distribution partnership with Vice Media Group under Vice Media's new platform VMG Live. The partnership brought the Music Lives virtual festival to a most influential audience across all of Vice's platforms and artists' social media.

We were thrilled to partner with VICE on their new technology VMG Live to expand the global footprint of Music Lives.

LiveXLive and 'Music Lives' was the first music festival to implement through 'VMG Live,' which is specifically designed to amplify live streamed content with customized surrounding messaging across the VICE ecosystem. The new VMG Live platform will strategically build, retain, and re-engage audiences through targeting future campaigns in order to maximize the impact of each live event.

"We were incredibly excited to host this event using our new, innovative VMG Live ad product in partnership with LiveXLive. This product allows us to use technology to bring streaming content to the masses and Music Lives was a great opportunity for fans to enjoy a weekend of amazing music at a time when we are all hungry to watch live concerts again," stated Cory Haik, Chief Digital Officer, VICE Media Group.

"Music Lives", which launched during COVID-19, benefiting MusiCares®, returned to global music fans for the second consecutive year from Friday, March 26, 2021, at 6 pm ET/ 3 pm PT through Monday, March 29, 2021 and so far has garnered over 23 million livestream views. In addition, Music Lives launched the first ever NFT music festival poster which was amplified via VMG Live. Music Lives was free to fans around the world, sponsored by Lomotif and fueled by Monster Energy drink.

"We were thrilled to partner with VICE on their new technology VMG Live to expand the global footprint of our annual virtual festival, Music Lives. With over 3 days of live music, we were able to connect Music Lives to influential audiences globally!" stated Dermot McCormack, President of LiveXLive.

Music Lives was 72 hours of non-stop music with 130 artists from some of today's biggest acts and rising talent. The festival focused on performances by major platinum artists to emerging talent - all on the same bill for the ultimate festival experience. Performances and appearances include: Andra Day, Davido, John Mayer, Zac Brown Band, Trace Adkins, 24kGoldn, Lil TJay, Nelly, Pitbull, PRETTYMUCH, Wiz Khalifa, YBN Nahmir, Justine Skye, Lennon Stella, Jake Owen, G Herbo Jimmie Allen and over 100 more.

LiveXLive also celebrated Women's History month in partnership with HardRock with a curated block of emerging female performances live from the Hard Rock Cafe, Nashville Tennessee. Artists include Emily Weisband, Lauren Weintraub and Grace Gibson.

Music Lives is a multi-artist virtual festival, the first of its kind created during the COVID-19 pandemic and benefited MusiCares®, the leading music charity, that acts as a safety net for those in the music industry.

The 2021 festival was shot across the globe from various locations, including artists' homes, studios and venues. Specialty merchandise, first ever NFT festival poster and commemorative items was available to fans through LiveXLive's brand Custom Personalized Solutions. Items will include everything from shirts to hoodies and additional collectibles.

LiveXLive has the first talent-centric platform focused on superfans and building long-term franchises in audio music, podcasting, OTT linear channels, PPV, and livestreaming. Its model includes multiple monetization paths including subscription, advertising, sponsorship, merchandise sales, licensing and ticketing.

About LiveXLive Media, Inc.Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by" Live) is a leading global all-in-one streaming artist-first platform delivering premium music and entertainment content and live-streams from the world's top artists, expertly curated streaming radio stations, podcasts, and original video and audio-on-demand content, as well as personalized merchandise, connecting artists to millions of fans every day. The Company has streamed over 1,800 artists since January 2020 and has created a valuable connection between bands, fans, and brands by building long-term franchises in audio, video, podcasting, pay-per-view (PPV), live-streaming, and specialty merchandise. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, Samsung TV, STIRR, Sling, and XUMO, in addition to its own app, online website, and social channels. The Company's wholly-owned subsidiary PodcastOne, generates more than 2.25 billion downloads per year with 400+ episodes distributed per week across a stable of hundreds of top podcasts. The Company's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, and Custom Personalization Solutions. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

ABOUT MUSICARESMusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant programs, networks of support resources, and tailored crisis relief efforts. For more information please visit: www.musicares.org.

About VICE MEDIA GROUP VICE Media Group is the world's largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world. VICE Media Group's portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and quarterly magazine defining fashion and contemporary culture.

Forward-Looking Statements All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact: The Rose Group LyndaDorf@therosegrp.com 424.645.4620 Brittany@therosegrp.com 614.226.9542

LiveXLive IR Contact: ir@LiveXLive.com 310.601.2505

MusiCares Contact: jennifer.kerr@porternovelli.com

Vice Media Group Contact:laura.misselbrook@vice.com

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/livexlive-and-vice-media-partnered-to-distribute-the-annual-global-virtual-music-festival-music-lives-2021-festival-streamed-march-26-29-2021-301257296.html

SOURCE LiveXLive Media, Inc.



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