Hispanic Marketing NowFront™ Launched By The Center For Multicultural Science
- Tech stocks push S&P 500 to record close, buoy Nasdaq
- U.S. Calls for Pause of J&J (JNJ) Vaccine After Clotting Cases, Including One Death
- Coinbase (COIN) direct listing IPO reference price set at $250
- Biggest SPAC Deal Ever: Grab To Go Public in a $40 Billion Merger With Altimeter (AGC), Backed by Fidelity and BlackRock
- Oil rises after robust China data but J&J vaccine pause weighs
Get instant alerts when news breaks on your stocks. Claim your 1-week free trial to StreetInsider Premium here.
MANHATTAN BEACH, Calif., April 8, 2021 /PRNewswire/ -- On April 22, ahead of the newfronts and upfronts, the Center for Multicultural Science is hosting its second virtual Hispanic Marketing NowFront,™ a media-agnostic, customer-centric research presentation on how brands can drive advertising ROI with U.S. Hispanics.
The virtual NowFront™ will feature a new advertising model that can help advertisers be more effective and efficient with the largest ethnic group in the country. "Using data science, we found that nativity, not language, is a better predictor of what Hispanics consume in media," says Dr. Jake Beniflah, author of the study and founding Executive Director of the Center for Multicultural Science.
"This new model, called the Nativity-Based View (NBV), provides advertisers and agencies with a better way to reach U.S. Hispanics since the language-based model was created more than 30-years ago." Hence, the theme of the NowFront™ is The Big Shift.
The NBV is a game changer: (1) 60% of first-generation Hispanics are Spanish-dominant at home, compared to second- and third-generation Hispanics who are 60-90% English-dominant at home—challenging the notion that Hispanics prefer speaking Spanish, and (2) Nielsen data shows that close to 80% of Spanish-language TV spend does not reach Latino Millennials—challenging the notion that Spanish-language media is the best way to reach Hispanics. The NBV disrupts the traditional Hispanic advertising model, impacting critical media investment decisions since its inception more than five years ago.
The NBV was published in a peer-reviewed journal, Journal of Cultural Marketing Strategy in 2018 and has been applied by many leading advertisers. "Our goal is to continue to let more brands and agencies know about the NBV. Once they understand the impact that nativity has on their business, they can't go back to how things were done. They simply now know better."
About The Center for Multicultural Science The Center for Multicultural Science is a non-profit, non-partisan research think tank whose aim is to provide information on demographic, economic and consumer trends impacting U.S. Latinos and other multicultural populations. www.multicultural-science.org
ContactDr. Jake Beniflah Executive Director The Center for Multicultural Science Jake@multicultural-science.org
SOURCE The Center for Multicultural Science
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Absolute Dental & Orthodontics Completes 2 Practice Expansions in Southern Nevada
- Next Wave Impact Announces Semi-Finalists for 2021 Founders of Color Showcase
- Ryan Testa & Peter Walega Defy Social-Norms Throwing Largest Events In Country, College Bangers
Create E-mail Alert Related CategoriesPRNewswire, Press Releases
Sign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!