David Hasselhoff makes Green Tuesday Moves with PlanetPlay to help fight climate change with video games
Starting today,
Proceeds from the sale of The Hoff's content – which can comprise new and/or upcycled DLC goods such as characters, skins and items – will be invested into fully certified sustainability projects by PlanetPlay's eco-donate platform.
Watch these exclusive video messages from The Hoff, explaining how MGTM works and why he's backing the initiative: Video #1 | Video #2 | Video #3
The Hoff, star of global smash hit TV series'
Among the games featuring The Hoff's green DLC as part of July's MGTM are Avakin Life (Lockwood Publishing), Bowling Club (Boombit), Car Driving School (Boombit), Cook & Merge (Supersolid), Crazy Defence Heroes (Animoca Brands), Darts Club (Boombit), Dawn Of Ages (Boombit), Fishing Clash (Ten Square Games),
For a full list of MGTM games & partners click here.
Google is also supporting the innovative MGTM movement with a dedicated page on the GooglePlay app store, featuring an overview of the mission, a showcase of The Hoff's videos, and all participating games from
These games collectively have over 36 million daily players1, with games that have been played over 4 billion times2.
All gamers need to do to get involved in MGTM is harness their #PassiveActivism, by continuing to play the games they love to contribute to amazing sustainability causes – all supported by The Hoff!
These sustainability causes include the Hongera Project, which helps families in
For more information about PlanetPlay and Make Green Tuesday Moves, click here.
To download The Hoff's Make Green Tuesday Moves media assets, click here.
1 Business of Apps - https://www.businessofapps.com/data/subway-surfers-statistics/
2 PocketGamer.biz - https://www.pocketgamer.biz/news/81112/subway-surfers-hits-4bn-downloads/
About PlanetPlay
PlanetPlay, the first climate conscious games marketplace, is a not-for-profit digital platform that allows everyone around the world to contribute to climate action through in-game purchases and gameplay with affiliated game studios. PlanetPlay is a unique platform through which to inspire, educate and mobilize players in support of the planet. The games industry has enormous potential to support positive climate action globally. Having driven over
Photo - https://mma.prnewswire.com/media/2452014/MGTM_x_David_Hasselhoff.jpg
Logo - https://mma.prnewswire.com/media/2452016/PlanetPlay_Logo.jpg
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SOURCE PlanetPlay
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