Classy Launches New, Digital Payment Integration for Nonprofit Customers

Nonprofits will now be able to accept and reconcile donations through PayPal and Venmo via a unified experience

October 12, 2021 9:00 AM EDT

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SAN DIEGO, Oct. 12, 2021 /PRNewswire/ -- Classy, a giving platform that enables nonprofits to connect supporters with the causes they care about, will launch a new, digital payment integration with PayPal and Venmo, enabling nonprofits to receive online donations through both payment methods for multiple campaign types and giving frequencies. These new integrations give nonprofit supporters more payment options and present donors with the same technologies they interact with every day. Donations made through PayPal and Venmo will also fully integrate with Classy's back-end reporting system for a completely seamless experience.

Nonprofits can accept and reconcile donations through PayPal and Venmo via a unified experience using Classy.

Classy's customers will be able to add PayPal as a donation option for both one-time and recurring donations starting this month, just in time for the end-of-year giving season, with the Venmo option following in 2022.

  • PayPal and Venmo are the most frequently used payment providers.1
  • Venmo is popular among millennials and gen-zers with 81% of users falling between 18-45 years old.2
  • According to new, unpublished research by Classy, if given the option, 55% of donors surveyed said they were somewhat or very likely to donate to a nonprofit via PayPal or Venmo.3
  • 77% of surveyed donors believe PayPal is the safest way to donate.4
  • 55% of surveyed donors are likely to donate again if PayPal is an option.5
  • 37% of surveyed donors donate more because they're able to use PayPal.6

"The addition of PayPal and Venmo to the Classy platform enables a more elegant giving experience for any donor who wants to support one of our nonprofit customers," said Chris Himes, CEO of Classy. "By making the supporter journey more relevant, engaging and intuitive, Classy's nonprofit customers can unlock the goodwill of even more supporters, bringing in more funding for their missions."

Classy's PayPal and Venmo integrations will go deeper than most options currently available to the social sector. Specifically, the choice to donate via these payment methods will be available across multiple campaign types, including website donations, peer-to-peer fundraising, virtual events, and crowdfunding, and donations via PayPal can apply to both one-time and recurring donations. Having this offering across numerous facets of the Classy platform will help nonprofits drive higher conversion rates and donor satisfaction. Plus, all receipting and reporting will be fully integrated with the Classy platform, making it a harmonious process for nonprofit professionals. Both payment options will be available to nonprofits through Classy's proprietary payments integration, Classy Pay, which also allows customers to accept donations through ACH, credit cards, and digital wallets.

To learn more about Classy Pay, please visit https://www.classy.org/fundraising-solutions/classy-pay/.

For nonprofits looking for a full demonstration of the new payment offerings, please request a demo here.

About Classy Classy is a B Corp Certified Public Benefit Corporation and giving experience platform that enables nonprofits to connect supporters with the causes they care about. Based in San Diego, CA and trusted by thousands of nonprofits, from the fastest-growing nonprofits to some of the world's largest social organizations, Classy's platform provides the formats and flexibility to activate donors when and how they need to by creating more relevant connections to their causes. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $3 billion on its platform. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

Media Contact: Krista Lamp, klamp@classy.org

1 PayPal is the most used online payment provider in the United States. Top online payment providers used in U.S. are - PayPal - 89%; Venmo - 28%; Amazon Pay - 22%; Visa Checkout - 21%; Google Pay - 20%; Apple Pay - 19%.  Source:  Statista Global Consumer Survey. May 2020. It is being conducted as an interactive online survey; the target population are internet users in U.S. between 18 and 64 years of age.2 Venmo Users in US Age: 18-24 years 22%, 25-34 years 36%, 35-44 years 23%, 45-54 years 13%, 55-64 years 6%.  Source: Statista Global Consumer Survey as on July 2020.The target population are internet users in U.S. between 18 and 64 years of age.3 Source: Classy's Why America Gives study of 1,000 respondents, September 20214 Source: Logica Research, Commissioned by PayPal, March23-April 2, 2021. Logica Research conducted an online survey averaged 10 minutes among a sample of 4,306 PayPal user respondents from four countries (U.S., Canada, Australia, and U.K.) who made a monetary donation to a non-profit PayPal merchant.N=1,029.5 Source: Logica Research, Commissioned by PayPal, March23-April 2, 2021. Logica Research conducted an online survey averaged 10 minutes among a sample of 4,306 PayPal user respondents from four countries (U.S., Canada, Australia, and U.K.) who made a monetary donation to a non-profit PayPal merchant.N=1,029.6 Source: Logica Research, Commissioned by PayPal, March23-April 2, 2021. Logica Research conducted an online survey averaged 10 minutes among a sample of 4,306 PayPal user respondents from four countries (U.S., Canada, Australia, and U.K.) who made a monetary donation to a non-profit PayPal merchant.N=1,029.

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SOURCE Classy



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