Bulleit Frontier Whiskey takes on Miami to celebrate the first year of the Bulleit Pioneer Project
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The celebration unfolded in two parts: first, a day-long brand-building workshop for up-and-coming artists, marking the last chapter and completion of Bulleit's 100-Hour Commitment– a year-long commitment to providing up-and-coming artists with 100 hours of mentorship from established talent thanks to Bulleit's long-standing relationship with music and creator platform, UnitedMasters. The workshop was then capped off by a showcase event where visual artists and musicians took the spotlight, displaying the breadth of Bulleit's commitment and year-long reach.
Clocking in 100 hours of mentorship
The day of festivities commenced with an end-to-end brand immersion experience designed to help up-and-coming musicians develop their personal brand. Expert mentors, including
The experience finished at night, with mentees taking to the stage at Bulleit's celebratory event, showcasing their talents in live performances for a room buzzing with professional artists, press, and industry greats.
"The 100-Hour Commitment was established to provide foundational help to independent artists by addressing the real-world challenges they face, and we're proud to say that's exactly what we created here. Witnessing industry veterans come together to uplift and support artists whose careers are on the ascent has been nothing short of remarkable. It's a testament to the power of community and mentorship, and we're proud to have played a role in fostering the growth of the next generation of artists so they can push the boundaries of creativity." Said
"With independence becoming an industry norm, Bulleit has written the playbook for those looking to meaningfully engage with these creators."
Celebrating music, art, and food
The night came alive at SVN Suite in Wynwood, the epicenter of street art and a hotspot for renowned artists from across the globe. Alongside the live performances by UnitedMasters mentees, visual artists Graph Atik, Peyton The Artist, and Ange Hillz displayed their latest artwork across the venue. This was the artists' first time exhibiting their pieces during
Bulleit also joined forces with African Chop House, a collective set out to celebrate African culture through food, music, and people, who curated a bespoke menu inspired by the different flavors and cultures that make up Miami, including Coconut Curry Chicken Bites, a Shrimp & Conch Ceviche, Kung Pao Mushrooms, and their world-famous Jollof Rice.
"Last year, we set out on the bold mission to celebrate those at the frontier of culture with the Bulleit Pioneer Project. From collaborating with spoken-word poet
Last night's grand event showcased the immense talent Bulleit has worked with and amplified within the first year of the Pioneer Project. Aside from the 100-Hour Commitment, endeavors included The Remix Challenge– a search for gifted wordsmiths vying for a coveted mentoring session with the esteemed
This is Bulleit's first annual end-of-year celebration of The Pioneer Project, marking the brand's renewed commitment to championing and amplifying those at the forefront of culture year after year.
All guests in attendance were encouraged to drink responsibly. The producers of Bulleit Frontier Whiskey and The Foundation for Advancing Alcohol Responsibility (FAAR) support responsible decision-making.
About Bulleit Frontier Whiskey
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including
Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.
Launched in 2017 by Translation founder and music industry veteran
About the African Chop House
African Chop House was founded in 2017 as a celebration of African culture through good food, music and community. It has traveled globally from
About Actively Black
Actively Black is an apparel brand created in 2020 by Former NBA player
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SOURCE Bulleit Frontier Whiskey
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