Black-Owned YUBI Beauty Launches New "Treat Yourself" Campaign Focused on Self-Care and Clean Beauty

Campaign will feature release of new patented Purifiber Buff Brush with vegan, antimicrobial bristles to promote healthy skin

February 11, 2021 9:00 AM EST

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NEW YORK, Feb. 11, 2021 /PRNewswire/ -- Today, Black-owned beauty and wellness brand YUBI Beauty launched Treat Yourself, a new campaign centered around self-care and clean beauty that brings attention to the ways in which beauty supports mental and emotional well-being. As part of the campaign, YUBI will release its new Purifiber Buff and Blend Duo Brush Set on February 24, constructed of velvety-soft, vegan, antimicrobial bristles that help slow the growth of germs to help protect the skin from breakouts and dermatological issues.

The patented Purifiber Buff Brush is a new and improved creation of YUBI's award-winning signature Miracle Brush and is a multipurpose self-application tool that features a comfort-grip handle and fluffy, cruelty-free micro-bristles that help users achieve professional level results. The Blend Sponge provides users with an eco-friendly way to apply beauty products without damaging the skin or wasting product. Together, the Buff and Blend Duo can replace up to nine makeup tools and is designed specifically to meet all beauty application needs.

"During a time of mandated social distancing and feelings of isolation amid the pandemic, the self-love you feel when you beautify is magical", says Adiya Dixon Wiggins, founder and creator of YUBI. "With the 'Treat Yourself' campaign, we are celebrating the self-confidence, and creativity that beauty allows us to enjoy, while highlighting the mental and emotional health benefits that come with looking and feeling our best".

In addition to the new product release, YUBI will leverage its platform to provide wellness tips that encourage people to take time for themselves. The campaign will kick-off with a product giveaway and will also feature a series of social media activations and influencer collaborations using #YUBITreatYourself.

To learn more about YUBI Beauty, visit To pre-order the new Purifiber Buff and Blend set, please visit the product page. Follow YUBI Beauty on Instagram at @yubibeauty to get alerts about the #YUBITreatYourself giveaway.

About YUBIYUBI Beauty is an innovative beauty and wellness brand founded by Adiya Dixon Wiggins. YUBI, which means 'finger' in Japanese, was created to help busy women apply their cosmetics quicker and more easily. Winner of TIME's 2018 Best Inventions, YUBI's patented ergonomic design gives users maximum control with its dense, vegan bristles for a guaranteed streak-free finish.

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