Animal Capital To Launch As First Gen. Z-focused Venture Capital Fund Backed By Social Media Influencer Founders

Animal Capital will Provide Full-Service Capabilities Coupled with Powerful Branding and Marketing

March 31, 2021 6:21 PM EDT

Get instant alerts when news breaks on your stocks. Claim your 1-week free trial to StreetInsider Premium here.

LOS ANGELES, March 31, 2021 /PRNewswire/ -- Social media stars Josh Richards, Griffin Johnson and Noah Beck, together with partners Marshall Sandman and Michael Gruen, today announced the launch of Animal Capital—the first Gen. Z-focused venture capital fund with digital creator mega stars at the founder level. The fund will focus on consumer and financial technology, health and wellness and media.

Sandman, a former strategy, venture and business development executive for WarnerMedia and previously an investment banker at Goldman Sachs, and Gruen, co-founder of Talent X, a talent and entertainment management company for digital creatives, will serve as managing partners, with Richards, Johnson and Beck as operating partners.

"We're so excited to launch this brand-new model of VC investment, which will provide traditional resources to grow brands while also driving direct awareness among millions of potential customers," Richards said. "With the team we've assembled, I have no doubt that Animal Capital will set a new standard in the investment space."

Animal Capital will provide all the services of a traditional venture fund, including fundraising, scaling companies into larger enterprises and providing go-to-market strategies. Additionally, Richards, Johnson, and Beck along with their broad network, will leverage their broad reach to tap into purchasing decisions of an entirely new generation of consumers.

"We're focusing on nascent companies at the pre-seed, seed and series A stages because, with our large and influential platform, we believe we can really affect business outcomes for these brands," said Sandman, who has engineered more than a dozen VC investments on behalf of Richards and the Sway House creative collective. "Though Josh, Griff and Noah are young, I give them a lot of credit for putting a team in place with a solid background and track record. It shows a great deal of maturity."

Over the past year, the Animal Capital team has invested in several highly successful startups, including Breakr, a platform that connects artists and influencers; Step, a banking app that helps teens build a credit history and learn about financial literacy; and Super Coffee, a sugar-free, enhanced coffee line that has attracted celebrity investors such as Alex Rodriguez and Jennifer Lopez.  

Beyond its core investment team, Animal Capital has assembled a top advisory team that includes Justin Kan, co-founder of Twitch; Sukhinder Singh Cassidy, former Google, Amazon and StubHub executive; Jana Messerschmidt of Lightspeed Venture Partners and #ANGELS; Cameron and Tyler Winklevoss of Winklevoss Capital; and Jason Levine of NewFlow Partners.

"We want to set an example for other digital creators who maybe haven't thought about how to leverage their value outside of the traditional endorsement structure," Gruen said. "Digital creators have a lot to offer. They are uniquely tapped into the culture, but without a larger stake in these companies, they're effectively leaving money on the table."

About Animal CapitalAnimal Capital is the first Gen. Z-focused venture capital fund with digital creator mega stars at the founder level. The fund will focus on consumer and financial technology, health and wellness and media. In addition to influencers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck, Animal Capital includes managing partner Marshall Sandman, former director of strategy for WarnerMedia, and TalentX co-founder (general partner) Michael Gruen. Animal Capital provides all the services of a traditional venture fund combined with an unrivaled ability to influence a new generation of consumers. For more information, visit


Jami Schlicher




Cision View original content to download multimedia:

SOURCE Animal Capital

Serious News for Serious Traders! Try Premium Free!

You May Also Be Interested In

Related Categories

PRNewswire, Press Releases

Related Entities

Goldman Sachs