Very Good Food Company Announces Collaboration with Micro and Macro Influencers, An Exciting New Marketing Strategy

June 14, 2021 7:03 AM EDT

Vancouver, British Columbia--(Newsfile Corp. - June 14, 2021) - The Very Good Food Company Inc. (TSXV: VERY) (OTCQB: VRYYF) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, is pleased to announce that it will be partnering with micro and macro social media influencers in the health and wellness space to bring awareness to the Company's brands and delicious and nutritious, plant-based meat and cheese products.

VERY GOOD has engaged Onefluent Inc. ("Onefluent"), a full service influencer marketing agency for both businesses and creators, to connect the Company to leading influencers in North America across the various social media platforms including Facebook, Instagram, TikTok, Snapchat and Youtube. VERY GOOD has started to collaborate with influencers to create, develop and market its brands along with new product launches on a long-term and shared risk and reward basis. This approach not only ensures influencer investment in the process itself, but also drives longevity of influencer relationships and cost-effective customer acquisition.

"I am delighted to be partnering with Onefluent and social media influencers to create awareness for VERY GOOD's mission and plant-based food products," said co-founder and CEO, Mitchell Scott. "We will be launching Butcher's Select in the early fall and have some really exciting products in the pipeline that we cannot wait to reveal to our customers. In the future, we hope to attract more influencers to collaborate with on projects to drive the benefits of plant-based eating for you and the environment."

The new social media strategy is the beginning of VERY GOOD's innovative influencer collaboration model to deliver the brand's long-term strategy to develop it as a leading digital brand in the high growth sector of plant-based foods. VERY GOOD has recently collaborated with 38 influencers, through its relationship with Onefluent, reaching over 50 million Instagram, Tiktok and Youtube followers across the world; including Plant Based on A Budget (@plantbasedonabudget), One Great Vegan (@onegreatvegan), Plant Based News (@plantbasednews), Vegan Recipes (@veganrecipes) and Nicole Petrie (@nicolepetrie).

About Onefluent

Onefluent Inc. creates cost effective marketing solutions for businesses using influencers in your local area and worldwide to promote your business. By leveraging online personalities who possess audiences that match your key demographic, we promote your business to the masses through influencer marketing fully managed by us.

About The Very Good Food Company Inc.

The Very Good Food Company Inc. is an emerging plant-based food technology company that produces nutritious and delicious plant-based meat and cheese products under VERYGOOD's core brands: The Very Good Butchers and The Very Good Cheese Co.


Forward-Looking Information

This news release contains forward-looking information for the purpose of providing information about management's current expectations and plans relating to the future. Readers are cautioned that reliance on such information may not be appropriate for other purposes. Any such forward-looking information may be identified by words such as "proposed", "expects", "intends", "may", "will", and similar expressions. Forward looking information contained or referred to in this news release includes statements relating to VERY GOOD's new social media strategy and the benefits that the Company expects to derive therefrom, and VERY GOOD's plans to develop it as a leading digital brand in the high growth sector of plant-based foods. Forward-looking information is based on a number of factors and assumptions which have been used to develop such information, but which may prove to be incorrect including, but not limited to, material assumptions with respect to the success of the social media strategy, continued strong demand for VERY GOOD's products, the continued production capacity ramp-up, the availability of sufficient financing on reasonable terms to fund the Company's capital requirements and the ability to obtain necessary equipment, production inputs and labour. Although the Company believes that the expectations reflected in such forward-looking information are reasonable, undue reliance should not be placed on forward-looking information because VERY GOOD can give no assurance that such expectations will prove to be correct. Risks and uncertainties that could cause actual results, performance or achievements of VERY GOOD to differ materially from those expressed or implied in such forward-looking information include, among others, negative cash flow and future financing requirements to sustain and grow operations, limited history of operations and revenues and no history of earnings or dividends, expansion of facilities, competition, availability of raw materials, dependence on senior management and key personnel, general business risk and liability, regulation of the food industry, change in laws, regulations and guidelines, compliance with laws, unfavourable publicity or consumer perception, product liability and product recalls, risks related to intellectual property, difficulties with forecasts, management of growth and litigation, as well as the impact of, uncertainties and risks associated with the ongoing COVID-19 pandemic, many of which are beyond the control of VERY GOOD. For a more comprehensive discussion of the risks faced by VERY GOOD, please refer to VERY GOOD's most recent Annual Information Form filed with Canadian securities regulatory authorities at The forward-looking information in this news release reflects the current expectations, assumptions and/or beliefs of the Company based on information currently available. Any forward-looking information speaks only as of the date on which it is made and, except as may be required by applicable securities laws, VERY GOOD disclaims any intent or obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. The forward-looking information contained in this news release is expressly qualified by this cautionary statement.

The TSX Venture Exchange has neither approved nor disapproved of the contents of this news release. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

Investor Contact

The Very Good Food Company
Mitchell Scott

Kevan Matheson
Corporate Communications and Investor Relations
Email: [email protected]
Phone: +1 855-472-9841

Phil Carlson / Erika Kay
KCSA Strategic Communications
Email: [email protected]
Phone: 212-896-1233

Media Contact
Anne Donohoe
KCSA Strategic Communications
Email: [email protected]
Phone: 212-896-1265


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