iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, has issued a clarification about its acquisition of Parllay, which had been previously announced. A marketing technology company with a global vision, Parllay has supported brands around the world, including Ford, Microsoft and Michelin, as they have implemented WeChat CRM and marketing automation designed to grow their businesses and increase the conversions. The company was established by a team of former Microsoft executives, top-level data scientists, and product and marketing experts and has grown into a trusted brand. Fortune 500 companies and top marketing agencies alike have used the company’s services. “Parllay is a leading personalized marketing platform with deep expertise in WeChat-based CRM, e-commerce and marketing SaaS solutions in China,” the company noted in the press release. “iClick anticipates utilizing Parllay’s rich expertise to further enhance iClick’s product offerings and accelerate sales of its Enterprise Solutions. The acquisition is estimated to close in the first half of 2021 and further details of the investment will be announced later.”
To view the full press release, visit https://ibn.fm/2QzGp
About iClick Interactive Asia Group Limited
iClick Interactive is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, the company’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in 10 locations worldwide including Asia and Europe. For more information about the company, please visit www.iClick.com.
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