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Taco Bell Reachs Notable Doritos Locos Milestone (YUM)

December 11, 2014 3:45 PM EST

Yum! Brands (NYSE: YUM) Taco Bell unit said that it has sold over one billion of its Doritos Locos tacos.

That's three Doritos Locos tacos for every man, woman, and child in the U.S.

Taco Bell sold 100 million of the Doritos Locos taco within the first 10 weeks it was offered. Notably, it took McDonald's 18 years to reach the same milestone for burger sales.

Below is an inforgraphic to give you some scale of what that number means [courtesy of @darrenrovell]:



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