Microsoft (MSFT) Windows Phone Hits New Market Share Record in Europe

September 30, 2013 11:41 AM EDT
Microsoft (Nasdaq: MSFT) hit double-digit smartphone market share in two European countries last month, the first time Windows Phone has done so.

Kantar Worldpanel ComTech said Windows Phone 8 (WP8) had 10.8 percent market share in France during August and 12 percent in the U.K. Numbers compare with 5.6 percent and 4.5 percent in the same period lsat year. Italy saw a slight drop to 9.5 percent, while Spain was about flat at 2.2 percent. WP8 has 8.8 percent share in Germany, versus Apple's (Nasdaq: AAPL) 8.9 percent with its iPhone.

Across five key European markets, WP8 took 9.2 percent market share.

Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, comments: “After years of increasing market share, Android has now reached a point where significant growth in developed markets is becoming harder to find. Google (Nasdaq: GOOG) Android’s growth has been spearheaded by Samsung, but the manufacturer is now seeing its share of sales across the major European economies dip year on year as a sustained comeback from Sony, Nokia and LG begins to broaden the competitive landscape.”

Kantar Worldpanel ComTech continued, in the United States, Apple continues to grow strongly year on year and now makes up 39.3 percent of sales. This is set to spike in the coming months with the release of the iPhone 5S & 5C.

Apple and Android have recorded almost identical shares of sales in Japan – 48.6 percent and 47.4 percent respectively. However, news that the new iPhone range will be available on Japan’s largest carrier, NTT DoCoMo, for the first time, makes it likely that Apple will pull ahead of Android in this key market.

BlackBerry’s troubles continue; the operating system now accounts for just 2.4% of sales across the big five European markets* and 1.8% in the United States.

Smartphone penetration in Great Britain stands at 67 percent in August, with 85 percent of devices sold in the past three months being smartphones.


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