BlackBerry (BBRY) Gets Juiced Amid U.S. Z10 Launch

March 22, 2013 2:25 PM EDT
Get Alerts BBRY Hot Sheet
Price: $11.57 --0%

Overall Analyst Rating:
    NEUTRAL (= Flat)

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Today BlackBerry (Nasdaq: BBRY) began sales of its critical new Z10 phone in the U.S. Recently the stock has been a popular topic among traders and analysts, and debate has been heated, to say the least.

What makes the stock so interesting is the perception that the launch of BlackBerry's new phones -- the Z10 today and Q10 in April or May-- is a binary event, and will either be a make or break moment for the company. In the past two days the stock saw four rating changes, two upgrades and two downgrades. In trader circles, the stock is considered dead-meat by some, while others see massive opportunity.

In the past 30 days, shares of BlackBerry climbed over 20 percent. However, so far today reports have been mostly negative, and Z10 seems to have received a cold reception with little fanfare. This has the bears back in control and the stock is lower by 4.5 percent mid-day on Friday.


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