Yatsen Holding Limited (YSG) IPO Opens 67% Higher

Today's IPO for Yatsen Holding Limited (NYSE: YSG) opened for trading at $17.51 after pricing 58,750,000 American depositary shares ("ADSs"), at US$10.50 per ADS.

The Company has granted the underwriters an option, exercisable within 30 days from the date of the final prospectus, to purchase up to an aggregate of 8,812,500 additional ADSs.

Morgan Stanley & Co. LLC, Goldman Sachs (Asia) L.L.C., and China International Capital Corporation Hong Kong Securities Limited are acting as joint bookrunners for this offering. Tiger Brokers (NZ) Limited, China Renaissance Securities (Hong Kong) Limited and Futu Inc. are acting as co-managers for this offering.

atsen Holding Limited (NYSE: YSG) is a leader in the rapidly evolving China beauty market with the mission of creating an exciting new journey of beauty discovery for consumers in China and around the world. The Company has launched three fast-growing, successful color cosmetics and skincare brands: Perfect Diary, Little Ondine and Abby's Choice, and has recently acquired Galénic, an iconic premium skincare brand. Leveraging its digitally native direct-to-customer business model, the Company has built a platform with core capabilities that disrupt every part of the traditional beauty industry value chain and deliver greater value to its customers. The Company reaches and engages with customers directly both online and offline, with expansive presence across all major e-commerce, social and content platforms in China.

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