SoulCycle Appoints New CEO

July 30, 2015 2:59 PM EDT

SoulCycle Inc., the country’s premier indoor cycling brand, announced that it has appointed its COO, Melanie Whelan, CEO. Founders Elizabeth Cutler and Julie Rice will remain actively involved in the Company.

“Founded in 2006 with a mission to bring joy to fitness, SoulCycle is a rapidly growing lifestyle brand that empowers our riders and offers an immersive fitness experience,” said Melanie Whelan. “I am thrilled to work with Elizabeth, Julie and the board to grow this exciting brand.”

“As we embark on this journey, we will continue to be driven by the same passion that has built our loyal community of committed riders,” said Elizabeth Cutler and Julie Rice. “We look forward to working with Melanie and the team as we continue to grow the brand.”

Cutler and Rice remain actively involved in SoulCycle and with Whelan, will focus on driving the future vision and evolution of the brand.

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