TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more

March 24, 2021 8:00 AM EDT

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HERZLIYA PITUACH, Israel, March 24, 2021 (GLOBE NEWSWIRE) -- Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its aggregated e-commerce businesses. TCM also applies its artificial intelligence (AI) and machine learning (ML) technology to optimize the NinjaOutreach platform to increase subscription revenue.

Identifying and refining influencer lists is just the first step in the influencer marketing process. NinjaOutreach also lets TCM streamline the process of developing and executing influencer marketing campaigns that secure product reviews and endorsements on trending social media outlets, including Twitter, Instagram, TikTok, YouTube and others. Influencer marketing is becoming an increasingly important tool as Google and Apple eliminate tracking, diminishing the efficacy of and ROI from Pay-Per-Click (PPC) advertising.

As a fast-growing, tech-first e-commerce aggregator, TCM stands out by harnessing powerful AI and ML technology to achieve unmatched predictive analysis and financial performance of online stores. TCM identifies, qualifies, acquires and optimizes e-commerce businesses using its proprietary Super BrainTM technology.

“NinjaOutreach fits perfectly into our suite of e-commerce optimization technologies,” said TCM co-founder Gabi Bar. “Not only will our own e-commerce stores use NinjaOutreach to generate highly strategic and cost-effective influencer marketing programs, but it will also serve as a profit center for us as we will continue to make the technology available as a SaaS tool.”

Competing outreach tools rely on influencers self-enrolling in databases, resulting in relatively small pools of data from which to select target influencers. NinjaOutreach, on the other hand, is scalable and effective through its use of powerful big data technology that searches through millions of contacts to intelligently identify qualified influencer leads.

“It’s vital for e-commerce businesses to have access to the best marketing tools as the online advertising landscape changes, with examples being the recent restrictions announced by Google and Apple,” Bar added. “Data and advanced technology will become even more invaluable for scaling online stores – and TCM is a trailblazer in both.”

Features of NinjaOutreach include business lead generation; identification of influencers social media outlets, as well as bloggers; influencer marketing agency software; link builder software; and contact relationship management. Searches can be defined by such parameters as keyword, geographic location and number of followers. After a search is defined, NinjaOutreach filters through millions of influencers to identify those that most closely match the profile the user has created. Targeted influencers are then contacted via email to introduce them to an e-commerce business’ product or service.

TCM continues to develop NinjaOutreach and plans later this year to roll out new features for influencers, subscribers and for use in TCM’s portfolio of online stores.

For more information, a free trial or to subscribe to NinjaOutreach, visit https://ninjaoutreach.com/.

About TCM Technology Commerce Management (TCM) delivers the e-commerce aggregator industry’s first predictive, AI-driven e-commerce performance optimization. Using a combination of big data, artificial intelligence (AI) and machine learning (ML), TCM identifies, qualifies, acquires and optimizes e-commerce businesses with the highest empirical probability of maximizing wealth creation and ROI for all stakeholders. Founded in 2016 and based in Israel, TCM now operates e-commerce businesses on Amazon, Shopify, eBay, Walmart, Wayfair, WooCommerce and more. Learn more about TCM at www.tcmdigital.com and follow TCM on LinkedIn, Facebook, Twitter and YouTube.

Media Contact: Michelle Allard McMahon Rainier Communications +1 781-718-3248 tcm@rainierco.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/80390293-c40c-45a4-897f-b3c171ad0d43

https://www.globenewswire.com/NewsRoom/AttachmentNg/c6a7c5ad-3d78-4749-939e-a9eddfc8337b

https://www.globenewswire.com/NewsRoom/AttachmentNg/da3d6bb3-24eb-4ee4-893e-0136c6927f0a

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NinjaOutreach In-app Search Results

NinjaOutreach’s database contains over 100 million unique influencers. By using TCM’s machine learning (ML) technology, the influencer profiles are enriched with non-public information, making the influencer data very compelling for marketers. The image shows search results extracted from within the NinjaOutreach customer application.
NinjaOutreach’s Redesigned Influencer Profiles

NinjaOutreach's database contains over 100 million unique influencers. By using TCM’s machine learning (ML) technology, the influencer profiles are enriched with non-public information, making the influencer data very compelling for marketers. The image shows a recently redesigned influencer profile page containing public and enriched influencer data.
NinjaOutreach Website Search Results

NinjaOutreach's database contains over 100 million unique influencers. By using TCM’s machine learning (ML) technology, the influencer profiles are enriched with non-public information, making the influencer data very compelling for marketers. The image shows search results extracted from NinjaOutreach data.
Source: Technology Commerce Management


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