Paltalk Inc.’s Initial Investments in New Advertising Partnerships Yield Growth in Advertising Impressions
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Jericho, NY, Dec. 15, 2020 (GLOBE NEWSWIRE) -- via NewMediaWire -- Paltalk, Inc. (“Paltalk”, the “Company,” “we,” “our” or “us”) (OTCQB: PALT), a leading communications software innovator that powers multimedia social applications, today announced that its recent advertising partnerships with PubMatic, Inc. (“PubMatic”) (NASDAQ: PUBM), and others have helped to drive over three times year-over-year growth in paid desktop advertising impressions in the Company’s Paltalk video community compared to the fourth quarter of 2019. PubMatic and the other companies that Paltalk is working with provide advertising solutions that are proving to be particularly beneficial for the Paltalk desktop application. Camfrog is expected to integrate these solutions before year end 2020 as well.
“As part of our refocus and reinvestment in our core business, we have revamped our desktop advertising programs in order to drive more paid desktop advertising impressions in a scalable and cost-effective way. Our advertising partnerships with sell-side platform PubMatic and the other companies that we’re working with, launched in the beginning of the fourth quarter of this year, have helped us to increase paid desktop advertising impressions by over three times compared to the same period last year,” said Jason Katz, Chief Executive Officer of Paltalk, Inc. “We are encouraged by the initial results of our advertising partnerships and plan to continue to work with PubMatic and other innovators in the field to refine and enhance our advertising strategy.”
About PubMatic Inc. (NASDAQ: PUBM)
PubMatic delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. Headquartered in Redwood City, California, PubMatic operates 14 offices and eight data centers worldwide. For more information, visit www.pubmatic.com.
About Paltalk, Inc. (OTCQB: PALT)
Paltalk is a communications software innovator that powers multimedia social applications. Our product portfolio includes Paltalk and Camfrog, which together host one of the world’s largest collections of video-based communities. Our other products include Tinychat and Vumber. The Company has an over 20-year history of technology innovation and holds 18 patents. For more information, please visit: http://www.paltalk.com.
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Forward Looking Statements
This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, the impact of the coronavirus outbreak on our results of operations and our business; our ability to effectively market and generate revenue from our applications; our ability to release new applications or improve upon or add features to existing applications on schedule or at all; risks and uncertainties related to our increasing focus on the use of new and novel technologies, such as Props tokens, to enhance our applications, and our ability to timely complete development of applications using new technologies; our ability to effectively integrate Props tokens into our existing applications; our ability to effectively secure new software development and licensing customers; the use of the internet and privacy and protection of user data; risks related to our holdings of digital tokens, including risks related to the volatility of the trading price of digital tokens and our ability to convert digital tokens into fiat currency; and our ability to manage our partnerships and strategic alliances. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission (“SEC”), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's website at www.sec.gov.
All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.
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