Yandex (YNDX) Launches Yandex.Radio; Boasts 20M+ Tracks

June 4, 2015 8:47 AM EDT

Yandex (NASDAQ: YNDX) presents a new media player service Yandex.Radio.

With more than 100 stations differentiated by genre, mood and context, Yandex.Radio allows users to effortlessly tune in to music that suits their tastes and situation – energetic, sentimental or fun; music for travel, jogging or a romantic date; songs from the 1950s, or timeless hits from different decades.

It is Yandex's second music service after the recommendation-based Yandex.Music, sharing its catalog of more than 20 million tracks.

"Yandex.Radio and Yandex.Music complement each other: Yandex.Music allows users to discover something new, while Yandex.Radio provides tracks to suit any situation," said Konstantin Vorontsov, head of music services at Yandex.

"Yandex.Radio is what one needs when they aren't looking for something specific, but simply want music that would suit their mood – whether they want to unwind, or get an energy boost."

Different people may prefer different types of music for the same situation, so the service adapts to listeners' tastes and plays music that matches their individual preferences. Yandex's music recommendation technology Disco takes care of what kind of music plays in an individual's stations; the longer a user listens to Yandex.Radio, the better Disco gets to know their tastes. Users can help the service learn about their music preferences faster by clicking the thumbs-up or thumbs-down rating – or by skipping tracks altogether.

Yandex.Radio is currently available in Russia for mobile devices on Android and iOS, as well as for desktop computers, at

Free of charge for users, Yandex.Radio features a new audio advertising format, which incorporates fine-tuned audience targeting and other internet advertising tools that allow advertisers to directly communicate with a chosen target audience and receive comprehensive campaign reports.

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