SmileDirectClub (SDC) To Bring Telehealth Solution To The Netherlands

February 25, 2021 7:58 AM EST

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SmileDirectClub, Inc. (Nasdaq: SDC), the next generation oral care company with the first medtech platform for teeth straightening, announced today its plan to continue the Company’s international expansion with a launch in the Netherlands. This new market increases SmileDirectClub’s foothold in Europe as it pursues the massive global market opportunity for its innovative, premium, affordable telehealth solution for orthodontia.

“We are the global leader and originators of enabling clear aligner therapy through telehealth, and we have helped well over a million customers achieve a smile they love around the world,” said Kay Oswald, President of International at SmileDirectClub. “Now more than ever, consumers need an affordable, convenient solution for oral care, and we look forward to introducing our safe, effective teeth straightening option -- the first of its kind in the country -- to the Netherlands.”

Customers seeking clear aligner therapy using the SmileDirectClub telehealth platform can book a free appointment at a SmileShop to capture a 3D image of their teeth or request a doctor-prescribed impression kit to capture a mold of their teeth from the comfort and safety of their own home. Clear aligner therapy with SmileDirectClub is prescribed, directed, and managed by an affiliated dentist or orthodontist, registered in the Netherlands, throughout the entire process from initial diagnosis to completion.

SmileDirectClub’s first SmileShop in the Netherlands will open in March and be located in Amsterdam Oud-Zuid near Museumplein.

“Since SmileDirectClub’s entrance into Europe in 2019, we’ve seen strong interest in our industry-leading telehealth platform,” said Oswald. “We are at the beginning stages of addressing the enormous untapped market of customers in Europe for whom orthodontia has been unattainable and unaffordable. Our mission is to make premium oral care accessible to everyone, and we look forward to expanding this mission to the Netherlands.”

Since launching in the U.S. in 2014, SmileDirectClub has become one of the fastest-growing health technology companies.



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