Salesforce (CRM): Updated Product Packaging and Pricing Offer New AI Capabilities and More Ways to Scale AI Throughout Every Organization

Salesforce (NYSE: CRM) announced:

Empowering every employee with AI isn’t just an advantage‌ — ‌it’s a strategic imperative for driving customer success. At Salesforce, we’re committed to putting our customers at the forefront of innovation and making it easy to give every employee access to the best AI and agentic tools.

That’s why we’re introducing new product packaging and pricing for Agentforce, Customer 360 Apps, and Slack, built to simplify and accelerate your AI journey through unlimited Agentforce usage for employees and AI deeply embedded into daily operations within Salesforce and Slack.

Today, we’re announcing:

New Agentforce add-ons and Agentforce 1 Editions are now generally available
Prices for Enterprise and Unlimited Editions are going up on August 1, 2025
Updates to Slack plans, including new AI features for all paid plans and the addition of Salesforce channels to all Slack plans, including the free plan

Agentforce Add-ons and Agentforce 1 Editions Now Generally Available

Last month we announced new flexible Agentforce pricing — including Flex Credits, a consumption-based model that aligns cost with jobs to be done, and new Agentforce user licenses and add-ons that include unlimited employee agent usage.

Today, Agentforce add-ons and Agentforce 1 Editions are generally available for Sales Cloud, Service Cloud, Field Service, and Industries Clouds. These new offerings replace the existing Einstein add-ons and Einstein 1 Editions.

New Agentforce add-ons, starting at $125 per user per month, can be added to Enterprise Editions and Unlimited Editions, giving users access to key benefits including:

Unlimited usage of generative AI and Agentforce for employees for licensed users
Pre-built Agentforce templates by role and industry that accelerate productivity and time to value — like a banking service assistant for Financial services that helps bankers resolve account issues faster, or a patient services template for Life Sciences that helps reps update benefits information
Access to our full suite of predictive, generative, and agentic capabilities that work seamlessly together, creating a better experience for your customers and employees
AI-powered analytics with Tableau Next to accelerate decision-making and action across teams
Prompt Builder

Agentforce 1 Editions, starting at $550 per user per month, offer the most comprehensive suite of AI capabilities with Cloud-specific point solutions, giving users access to:

Everything included in Agentforce add-ons
Bundled cloud-specific product add-ons that offer expanded features and greater value, packaged together at a lower total cost
1 million Flex Credits per org per year
Seamlessly swap user licenses with Flex Credits and vice versa
Data Cloud with 2.5 million Data Services Credits per org per year
New Slack Enterprise+

Price Increases for Enterprise and Unlimited Editions‌ — ‌Coming Soon

We’re also updating pricing for Enterprise Editions and Unlimited Editions for Sales Cloud, Service Cloud, ​Field Service, and select Industries Clouds. On August 1, 2025, list prices will increase by an average of ​6%. These increases reflect the significant ongoing innovation and customer value delivered through our products. There are no planned changes to pricing for Salesforce Foundations, Starter, or Pro Editions.

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