Microstrategy, Inc. (MSTR) Rebrands as Strategy

MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy™. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.

To learn more about the company’s software, including industry leading AI-powered business intelligence, go to https://www.strategysoftware.com. The new merchandise store, offering Strategy-branded items, is available at https://store.strategy.com.

Michael Saylor, Founder and Executive Chairman, Strategy

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

Phong Le, President and CEO, Strategy

“Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees.”

The company will announce Earnings today after market close at 4 PM EST.

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