Lyft (LYFT) and Rokt Partner to Offer Riders More Relevant Experiences

August 10, 2023 9:12 AM EDT

Rokt, the leading ecommerce technology company using machine learning to make transactions more relevant to each shopper, today announced that it has partnered with Lyft, Inc. (Nasdaq :LYFT) to offer a more personally relevant experience to riders in the US and Canada. The ridesharing company is taking advantage of Rokt's technology to present highly relevant offers to riders through the Lyft app.

"Rokt and Lyft share a customer-first approach and an unwavering commitment to adding value to the digital experience," said Elizabeth Buchanan, CCO of Rokt. "We're thrilled to launch this partnership to make every Lyft journey more personally relevant for riders in North America and to support the Lyft Media division as it grows."

"Through Lyft Media, we'll communicate with our riders in a thoughtful way that improves their overall experience," said Zach Greenberger, Lyft Chief Business Officer. "We chose Rokt as an ecommerce partner because the company has an unparalleled record of success and has built deep credibility with clients across numerous industries. We're highly confident that Rokt will enable us to deliver a more custom in-app experience to every one of our riders."

Rokt enables companies to tap additional revenues, acquire advertising customers at scale and deepen relationships with their existing ones by using machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.

Rokt's exclusive, closed marketplace is backed by intelligence powered by billions of annual transactions across hundreds of leading ecommerce businesses. The technology enables brands to create a seamless customer experience while controlling the types of offers eligible to be displayed to their customers. Businesses partnering with Rokt have been able to unlock incremental profitability of more than $0.30 per transaction by tailoring high-performing, relevant experiences to each customer.

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