LifeMD, Inc. (LFMD) Names Experienced Pharma Executive Alexander Mironov as President

LifeMD, Inc. (“the Company”) (NASDAQ: LFMD), a leading direct-to-patient telehealth company, today announced it has named Alexander Mironov as President of LifeMD. Mr. Mironov brings a wealth of knowledge from his over 20 years of experience leading business development, mergers, and acquisitions, as well as corporate strategy in the pharmaceutical space, most recently at Covis Pharma, a global private pharmaceutical company backed by Apollo Global Management, Inc., an investment manager with nearly half a trillion of total assets under management.

Over his career, Mr. Mironov led transactions in the pharmaceutical space totaling over $5 billion in value including M&A, licensing, and equity and debt financings. At Covis, he led global business development and M&A, corporate strategy, and life-cycle management, and was responsible for over half a dozen transformational transactions, which significantly contributed to the accelerated growth and expansion of Covis to over 50 global markets and new therapeutic segments. His contributions at Covis directly led to revenues increasing over 10x during his tenure. Prior to Covis, Mr. Mironov held similar roles focusing on a buy and build strategy at Alvogen, Pernix Pharma, Esprit Pharma, EKR Therapeutics, and Valera Pharma.

“LifeMD is on the cusp of transforming healthcare delivery by disrupting the traditional model, and we are thrilled to welcome Alex on our journey. His extensive knowledge of our industry, deep rolodex, and his highly cultivated M&A expertise will be instrumental as we take advantage of the tremendous potential before us and bring our shared vision for the company to life,” said Justin Schreiber, LifeMD’s Chairman and CEO. “We look forward to leveraging his industry relationships, deep knowledge of the space, and transaction expertise as we take advantage of the exceptional number of opportunities in the traditional healthcare/pharma world.” Mr. Mironov added, “I’m excited to join this dynamic team as we drive towards building a best-in-class, direct-to-patient telehealth company complete with a disruptive technology platform and premier brands. I look forward to contributing to the company’s growth as it continues upon its extraordinary trajectory.”

The Compensation Committee of the Company’s Board of Directors granted an equity award to Mr. Mironov with a grant date of June 10, 2021, as an equity inducement award outside of the Company’s 2020 Equity and Incentive Plan (but under the terms of the 2020 Equity and Incentive Plan) and material to Mr. Mironov’s acceptance of employment with the Company. The equity award was approved on June 9, 2021, in accordance with Nasdaq Listing Rule 5635(c)(4). Mr. Mironov received options to purchase an aggregate of 200,000 shares of LifeMD, Inc. common stock. The options have an exercise price of $14.04, which is equal to the closing price of LifeMD common stock on June 10, 2021. The options will vest ratably, with 1/36th of the shares fully vested on June 10, 2021, and the remainder of the shares vesting ratably each month over a 35-month period that commences on the date of grant, subject to, inter alia, the employee’s continued employment with the LifeMD on such vesting dates. The options have a five-year term. Additionally, Mr. Mironov received a performance-based grant of up to 300,000 restricted shares of LifeMD, Inc. common stock, subject to, inter alia, the employee’s sourcing, and material contribution to the consummation of pharmaceutical deals, as set forth in more detail in the employment agreement.

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