LIZHI (LIZI) Collaborates with Tiger Brokers to Develop Branded Podcast

LIZHI INC. ("LIZHI" or the "Company") (NASDAQ: LIZI), a leading online UGC audio community and interactive audio entertainment platform in China, today announced its official partnership with Tiger Brokers, a leading online brokerage firm focusing on global investors, to create a branded podcast channel through LIZHI Podcast (also named LIZHI BOKE in Chinese), the company's vertical podcast platform.

Founded in 2014, Tiger Brokers is a leading online brokerage firm focusing on global Chinese investors and has been committed to improving financial efficiency through advanced technology innovation, which enables it to better serve customers as well as attract new ones.

Mr. Jinnan (Marco) Lai, Founder and Chief Executive Officer of LIZHI, said, "We are excited about this collaboration to develop a branded podcast channel for Tiger Brokers on LIZHI Podcast. As an online brokerage platform that is popular among Chinese investors worldwide, we believe Tiger Brokers can reach new audiences with their branded podcast on LIZHI Podcast and leverage LIZHI's extensive user base to increase its brand awareness and influence."

"Branded podcasts are regarded as an important medium for marketing and promoting corporate values for enterprises in various regions of the world. With the development of the domestic podcasting industry in China, we believe more and more companies have realized the charm of podcasting as an audio medium for marketing. LIZHI has recently also worked with POP MART, a leading pop culture and entertainment company in China, on its branded podcast channel and we look forward to collaborating with more enterprises and brands in the future to help expand their presence through podcast," Mr. Lai said.

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