Kim Kardashian Named Beyond Meat's (BYND) First Chief Taste Consultant, Shares Fail to Hold on to Gains

May 24, 2022 10:19 AM EDT

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Beyond Meat (NASDAQ: BYND), the maker of plant-based meat substitutes, announced it is launching a campaign with the beauty icon Kim Kardashian.

Kardashian will help the California-based company’s unique product portfolio attract more attention through advertising, signature recipes, and fresh creative content.

“I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite – I love how all their products not only taste amazing but are also good for me and my family. Plus, my kids are obsessed with my Beyond Beef® taco recipe, the Beyond Burger® for BBQs, and Beyond Chicken® Tenders for a quick snack," said Kim Kardashian.

Kardashian added she is honored to be involved in the new Beyond Meat campaigns as the company’s Chief Taste Consultant “to inspire people to include Beyond Meat in their diets.”

Furthermore, the celebrity will also share thoughts on her favorite Beyond Meat offerings through the newsletter which will contain exclusive offers, recipes, and more.

Even though Kardashian is very cautious when teaming up with brands, her decision to collaborate with Beyond Meat was not surprising as she has been a long-time fan of the company’s products and vision.

Apart from Kim, Beyond Meat collaborates with a number of beloved celebrities including Snoop Dogg, Liza Koshy, Kevin Hart, and Shay Mitchell, among others.

“I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible but are doing so in a way that benefits both people and the planet. It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact,” Kardashian added.

Beyond Meat stock price initially rose 10% on the news before erasing all gains to trade over 5% in the red.

By Senad Karaahmetovic



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Senad Karaahmetovic