Kaival Brands Innovations Group (KAVL) and Koupon Announce Partnership to Increase Customer Options

Kaival Brands Innovations Group, Inc. (NASDAQ: KAVL) ("Kaival Brands," the "Company," or "we"), is the exclusive global distributor of products manufactured by Bidi Vapor, LLC ("Bidi Vapor"), including the BIDI® Stick disposable electronic nicotine delivery system ("ENDS"), which is intended exclusively for adults 21 and over, announced that it has partnered with Koupon to create an electronic engagement program involving Koupon's digital promotion platform. The partnership will offer customers who purchase the BIDI® Stick—a premium electronic cigarette—digital opportunities based on their purchases.

The partnership will offer incentives to specific customers based on purchasing habits, allowing users 21 and older of vaping products the opportunity to experience the device and its unique qualities.

"Working with Koupon will facilitate a greater communication with adult users of our products," said Niraj Patel, president and CEO of Kaival Brands, Melbourne, Fla. "We hope to better understand their needs and facilitate the purchase of our premium product."

The goal of the program is to better serve its adult customer base, involving assessment of consumer insights and digital offers to users of Bidi Vapor products, officials said. Age-verified adult consumers can access digital promotions powered by Koupon's technology and redeem them at retail outlets within Bidi Vapor's distribution network. The benefits to consumers grow over time as calculated by the Koupon platform.

In addition, integrated security identifies or limits age-restricted content. "Koupon's age-restriction policies align with our goals," Patel said. "We have always focused on keeping our products out of the hands of minors."

"This partnership is a significant milestone for the convenience store industry," said Brad Van Otterloo, CEO of Koupon. "Partnering with a growing e-cigarette company like Bidi Vapor will benefit the industry as a whole."

Mr. Patel, the Company's President and Chief Executive Officer, owns and controls Bidi Vapor. As a result, Bidi Vapor and the Company are considered under common control and Bidi Vapor is considered a related party.

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