JAKKS Pacific (JAKK) Enters Licensing Agreement for Microsoft's 'Halo' Franchise

January 26, 2015 6:37 AM EST

JAKKS Pacific (Nasdaq: JAKK) announced that it has secured a licensing agreement for multiple product categories based on the popular video game “Halo” published by Microsoft Studios (Nasdaq: MSFT). The agreement grants JAKKS worldwide rights to produce large-scale action figures based on the “Halo” property, including the upcoming “Halo 5: Guardians” title debuting in Fall 2015. Additionally, Disguise, Inc., the Halloween costume division of JAKKS Pacific, has secured a licensing agreement to manufacture “Halo” branded costumes and accessories for both children and adults for distribution to all retail channels in North America, Latin America and the United Kingdom.

“We are thrilled to add the iconic ‘Halo’ franchise to our robust portfolio of licenses,” said Tara Hefter, Vice President Licensing, JAKKS Pacific. “We are eager to showcase the ‘Halo’ property in our large scale figures line, which features the best in blockbuster action entertainment licenses, and create exciting new ways for fans to experience ‘Halo’ through innovative costumes that are authentic to the brand.”

“I’ve always felt that people want heroes to admire, but every kid – and adult – I know, wants to be the hero. And the two best ways to be that hero, in my opinion, are to play video games featuring them, or dress up as them. Our partnership with JAKKS Pacific combines the best of both worlds and enhances that role playing, whether for fun, play or parties,” said Frank O’Connor, Franchise Development Director of 343 Industries.

The new “Halo” costumes from Disguise are scheduled to be available at retailers nationwide for the 2015 Halloween season. The new large-scale “Halo” figures from JAKKS are scheduled to be available in Fall 2015.



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