Huron (HURN) Acquires Student Enrollment Advisory Firm Whiteboard Higher Education

December 2, 2021 9:25 AM EST

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Global professional services firm Huron (NASDAQ: HURN) today announced it has acquired Whiteboard Higher Education, a leading student enrollment advisory firm that helps colleges and universities with recruitment initiatives and financial aid strategies. With the addition of Whiteboard, Huron expands its ability to help institutions engage and attract students while competing in a rapidly changing environment. Together, Huron and Whiteboard will provide a full suite of capabilities, including strategy, student search, pricing, recruitment and retention solutions, to enable institutions to meet their annual student enrollment targets.

“Colleges and universities must apply innovative enrollment strategies to attract and retain high-quality, diverse student populations and strengthen their financial position,” said James H. Roth, chief executive officer of Huron. “Together, Huron and Whiteboard will help institutions deliver on their enrollment goals through tailored recruitment campaigns and dynamic yield strategies. We expect our offerings around student enrollment strategy and management of the student lifecycle to be a strong area of growth for Huron for the foreseeable future.”

The combination of Whiteboard’s recruitment and outreach campaigns, retention solutions, analytics and pricing strategy offerings and Huron’s academic portfolio, strategic enrollment and financial aid strategy capabilities will connect students to the institutions that best fit their needs. Whiteboard’s financial aid services and suite of analytics help institutions set strategic tuition pricing, effectively target aid awards, and facilitate long-term planning.

“Huron shares our passion for helping higher education institutions succeed, and I am proud of the joint success we have achieved through our market collaboration over the last few years,” said Pat O’Brien, founder and president of Whiteboard Higher Education. “Our combined capabilities and deep client relationships enhance our ability to reach even more institutions in the pursuit of their mission with their focus on student success.”

The entire Whiteboard team will join Huron. Whiteboard will be included in Huron’s Education operating segment. Terms of the acquisition, which closed today, were not disclosed.

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