Ford Motor (F) Now Has 100,000 Reservations for New F-150 Lightning

June 10, 2021 11:21 AM EDT

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Ford Motor (NYSE: F) confirmed that its all-electric 2022 Ford F-150 Lightning now has 100,000 reservations since its debut three weeks ago.

"We're super excited about the demand," Emma Bergg, Ford spokeswoman, told the Detroit Free Press on Thursday. "Reservations are getting added all the time."

Ford is taking a $100 refundable reservation fee for the new truck, which will be rolling off assembly lines in the spring of 2022.

The entry model starts at $39,974 MSRP, while more-equipped mid-series starts at $52,974 MSRP.

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