Crackle Plus Expands Distribution Rollout Once Again (CSSE)
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Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE), one of the largest operators of advertising-supported video-on-demand (AVOD) streaming services today reported that it has increased distribution of its Crackle Plus AVOD streaming services to 85 touchpoints, ahead of internal plans. As a result, the company is now expanding its planned distribution to 110 touchpoints, with a goal of reaching 90 in calendar 2022.
The Crackle Plus streaming services, including Crackle, Popcornflix and the recently launched Chicken Soup for the Soul, are available on a variety of platforms and services as both linear and video-on-demand offerings. Crackle Plus streaming services are always free and offer a wide selection of hit movies and TV series, as well as original and exclusive programming. The recent growth in touchpoints has been partially driven by the company’s acquisition of 1091 Pictures and their streaming channels SurfNow TV, BlackPix, Unidentified and EchoBoom. The Crackle Plus distribution expansion is a key part of the company’s broader strategy to drive more viewers to its streaming services.
“Our goal is to make our free entertainment content available to everyone on every possible platform, whether it’s streaming devices, game consoles, connected TVs or our growing stable of linear FAST channels,” said Philippe Guelton, president of Crackle Plus. “As we continue to grow the number of distribution touchpoints, our goal is to make it that much easier for consumers to find the content they’re looking for in the most seamless way possible. In doing so, we’re capturing an expanding audience of unique consumers for our advertising partners across our growing portfolio of streaming services. Since our expansion in March, we have added agreements or launched new apps or FAST services with Fubo, Local Now, Samsung, and VIZIO and have also recently signed agreements with TCL, Roku, and Olympusat.”
Crackle Plus’ recent releases include the exclusive scripted series Les Norton, which stars Alexander Bertram and Rebel Wilson, Tia Mowery’s Comfort Kitchen, the suspense thriller Blast, Inside the Black Box, hosted by Joe Morton, the thriller series In the Vault and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman.
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