CSS Entertainment's (CSSE) Crackle Rolls Out Updated Free App on Fire TV
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Crackle, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) company, announced today the launch of the updated Crackle AVOD app on Fire TV. The free AVOD app is available to Fire TV US customers on all Fire TV devices.
The Crackle AVOD app update includes state-of-the-art technology to deliver faster load times for the app itself as well as content screens and video playback. These backend improvements will also have an autoplay feature proven to dramatically increase user engagement, as well as a personalized content recommendation tool based on customers’ previous viewing habits.
To coincide with the launch of the updated app, Fire TV and Crackle partnered in a co-branded campaign highlighting the wide range of top-tier programming available on Crackle for Fire TV customers. The campaign, which will run in May, includes 30-second and 15-second spots, which will run on streaming video, social media and online advertising, as well as additional marketing support across Fire TV on-device and email channels. The co-branded campaign focuses on several core content categories where Crackle super-serves fans - including classic TV comedy, action thrillers, and the streaming brand’s latest Best of Britain programming featuring exclusive BBC series content like Sherlock, Ripper Street, and A Life in 10 Pictures.
“Our team is excited to offer Fire TV customers a new Crackle app that will provide a better overall streaming experience,” said Philippe Guelton, president of Crackle Plus. “Through the co-branded campaign, we’ll be educating customers about the thousands of hours of high-quality free content we bring to Fire TV and how to watch it all with the newest version of the Crackle app.”
Crackle is well known in the free content world as one of the first ad-driven entertainment services in the streaming industry. Crackle’s recent releases include the exclusive scripted series Les Norton, which stars Alexander Bertram and Rebel Wilson, Tia Mowery’s Comfort Kitchen, the suspense thriller Blast, audience favorite Inside the Black Box and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. They also recently announced season three of the award-winning Ashton Kutcher-produced series Going From Broke.
The Crackle Plus streaming services are currently distributed through 70 touchpoints in the U.S. on platforms including Amazon Fire TV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com, with previously announced plans to expand to over 90 touchpoints.
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