BlackBerry (BBRY) Gets Key Media Streaming App Onto BB10 Platform (NFLX) (CBS)

BlackBerry (Nasdaq: BBRY) may have just gotten a little cooler today with the addition of a key app.

According to an earlier press release, PlayOn announced the launch of the PlayOn app for the BlackBerry 10 platform. The app allows BB10 users in the U.S. and Canada can watch content from Hulu, Netflix (Nasdaq: NFLX), and HBO GO on their smartphone. By downloading the new PlayOn app to a BlackBerry Z10 or BlackBerry Q10 smartphone, and PlayOn software to a Microsoft (Nasdaq: MSFT) Windows PC, customers can stream online content from Netflix, Hulu (with no Hulu Plus subscription needed), HBO GO, CBS (NYSE: CBS), and 60 additional online channels to their smartphone, the company said.

PlayOn’s online software is installed on a Windows PC where it browses content from various online providers like Netflix and Hulu and online channels like ABC, NBC, CBS and Comedy Central, and then displays that content directly on the BlackBerry 10 smartphone through the PlayOn app. BlackBerry 10 smartphone customers can browse and watch movies, TV shows and more on their phone at home or on the go over a Wi-Fi, 4G or 3G connection, the release continued.

Lifetime memberships are on sale for around $50, while annual ones are going for $25.

Some users might balk at needing a Windows PC to run the app, but Rome wasn't built in a day.

Shares of BlackBerry are down 0.5 percent early.

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