Academy Sports + Outdoors (ASO) to Acquire Redfield Brand from Leupold

April 13, 2021 1:17 PM EDT

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Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors (NASDAQ: ASO).

"The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand," said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. "We will continue to produce the world's best performance optics for the elite outdoor athlete."

The sale includes the brand rights for the Redfield brand of sports optics. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.

Redfield will join Academy's portfolio of exclusive brands which already includes outdoor brands like Magellan Outdoors, Monarch, H2O Xpress, and Game Winner.

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