Baidu.com (BIDU) Announces Keyboard Apps Surpass 40 Million Users

Baidu, Inc. (Nasdaq: BIDU) today announced that their Facemoji Keyboard and Simeji apps have reached the milestone of 40 million users and 100 million downloads.

Facemoji Keyboard and Simeji support 120 languages and offer extensive emoji, sticker and GIF selections, as well as sophisticated technology features such as augmented reality (AR) emoji, smart emoji prediction and voice-to-text transcription.

In addition, through partnerships with Paramount Pictures, Sony Pictures and Sanrio, Baidu’s keyboard apps feature well-known characters that include Bumblebee, Aggretsuko and more. Simeji, the No. 1 keyboard in Japan, also features an extensive library of over 50,000 kaomoji, emoticons made from Japanese characters and punctuation.

“Reaching this milestone is a validation of our commitment to product innovation and user experience,” said Charles Zhang, general manager of Baidu’s Global Business Unit (GBU). “We’ll continue to leverage emerging technology and build partnerships with leading content providers to deliver an unrivaled experience to our users.”

Facemoji Keyboard and Simeji, which are products of Baidu’s GBU, are available for iOS and Android smartphone users across 190 countries, including the United States, Japan and India, among others.

Baidu’s GBU focuses on bridging the gap between Eastern and Western markets with its consumer and business-focused internet products and services. In addition to keyboard apps Simeji and Facemoji Keyboard, the Baidu GBU product portfolio also includes content recommendation platform popIn and ad platform MediaGo, which serve Chinese advertisers looking to reach consumers overseas.

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