ROAR® Organic Gains Momentum Heading into Q4, Fueled by Significant Retailer Growth & Critical New Hires

September 6, 2022 6:05 AM EDT

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Innovator of better-for-you hydration beverages expands into key retailers and onboards new president to bolster the brand leading into the end of the year

BETHLEHEM, Pa.--(BUSINESS WIRE)-- ROAR® Organic, a line of organic Complete Hydration™ beverages offering a blend of vitamins, antioxidants and electrolytes, today shared it is heading into Q4 with a number of momentous updates to finish out the year. With the latest SPINS data reporting ROAR® Organic retail sales are +87% year-to-date, the dynamic beverage brand continues to expand, with its recent national launch into Whole Foods Market, an upcoming launch into 95% of Kroger stores nationwide, increased availability in key retailer Albertsons/Safeway, and a new president in beverage veteran, Bill Lange.

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ROAR® Organic Gains Momentum Heading into Q4, Fueled by Significant Retailer Growth & Critical New Hires (Photo: Business Wire)

ROAR® Organic Gains Momentum Heading into Q4, Fueled by Significant Retailer Growth & Critical New Hires (Photo: Business Wire)

According to a recent report, 56% of adult consumers use functional beverages to deliver benefits, such as hydration, energy, general health maintenance and immunity (The Hartman Group, 2022). With the uptick in interest for functional beverages and ROAR’s® continued increased unit velocity over the latest 52 weeks, as confirmed by SPINS, the company’s Q4 retail expansions are a testament to ROAR’s® delicious taste and ability to satisfy consumer needs.

Launching this September, ROAR® will now be available in over 2,000 Kroger stores nationwide in three SKUs. The line of beverages is also expanding into cold cases in select locations of both Kroger and Albertsons/Safeway, launching 12-pack cases in Wegmans and continues to see substantial velocity growth in Whole Foods Market since its Q2 launch.

ROAR® was recently awarded a Bronze medal in the Consumer Choice – Functional Beverage category of the Delicious Living Best Bite Awards, validating the strategy behind the brand’s recent sampling efforts. “Coming off the heels of our successful bi-coastal summer sampling campaign, we are excited to bring more shoppers nationwide our Complete Hydration™ beverages via continued focused sampling activities through the fall,” said Wendy Derbak, Director of Marketing at ROAR® Organic. “This gives us the chance to gain new brand fans while also spreading our reach to loyal ROAR® consumers across the country.”

New President Bill Lange comes to ROAR® with significant industry experience, eager to guide the business as it looks to continue making its mark in the beverage space. Before joining the ROAR® Organic team, Lange served as General Manager of North America at early-stage plant-based milk brand, Sproud. With previous roles in sales and marketing at startup beverage brands, including ZICO, KeVita and Pressed Juicery, and with his position as VP of marketing for Campbell’s C-Fresh division with Bolthouse Farms, Lange has a long history of working with beverage brands looking to scale through creative marketing and aggressive growth strategies in an ever-changing consumer landscape.

“I’m thrilled to bring my experience in the beverage industry as a marketer and leader to help the ROAR® team continue to excel across all areas of the business,” said Lange. “We have a huge opportunity to bring ROAR® to more consumers looking for great taste, but in a better-for-you, multi-function beverage that packs some serious style points as well. With our increased availability, new innovations on the horizon, current team and two new stellar field sales hires, I am confident that we will continue to fuel the brand’s momentum headed into 2023.”

All ROAR® Organic beverages are USDA Certified Organic, low sugar, low calorie, non-GMO, vegan and keto-friendly. ROAR® Organic is available in natural and traditional grocers nationwide, including Whole Foods Market, Kroger (September 2022), Sprouts, Wegmans, Safeway/Albertsons and more, plus online at and on Amazon. To learn more about ROAR® Organic, please visit, or follow the brand on Instagram @roarorganic or Facebook @RoarOrganic.

About ROAR® Organic

ROAR® Organic beverages delivers its Complete Hydration™ products with replenishing electrolytes packed into every bottle. In addition to hydration, ROAR® Organic also provides 100% of your daily value of vitamins C, B5, B6 and B12 and is an excellent source of antioxidants from vitamins A, C and E. With only 20 calories and 3g of sugar or less per serving, ROAR® Organic features the perfect combination of ingredients for success — electrolytes for faster hydration, antioxidants to protect against free radicals and B vitamins to help you get up and go. ROAR® is also non-GMO, keto friendly, and vegan. Untwist a cap and experience #CompleteHydration with ROAR®!

Nikole Norin
Rachel Kay Public Relations
[email protected]

Source: ROAR® Organic

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