Non-Alcoholic Retailer Boisson Announces New CEO; Receives New Funding From Convivialité Ventures and Connect Ventures

September 27, 2023 10:02 AM EDT

These Advancements will Solidify Boisson’s Position as the Ultimate Category Curator and Omni-Channel Platform in the NA Industry

NEW YORK--(BUSINESS WIRE)-- Boisson, the largest non-alcoholic beverage retailer, today announces the appointment of Sheetal Aiyer as CEO. In a parallel path, the brand reveals that it has received funding in a $5M bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures, the investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA). The investment will fuel domestic and international expansion, strategic partnerships, curated product collections, and usher Boisson into its next era as a category disruptor and distinguished omni-channel platform for suppliers and customers alike.

“Since day one, Boisson’s mission has been to bring elevated NA offerings to the masses and we are excited to use this new investment to continue expanding our store footprint and product assortment,” shares Nick Bodkins, Founder & President of Boisson. “Further, I am thrilled to pass the CEO baton over to Sheetal at this pivotal time as we continue to lead the category forward and normalize NA drinking within our culture.”

Aiyer, a seasoned executive with a passion for startups and growth phase companies, brings a robust skillset to Boisson, having previously held titles such as President, COO, and General Counsel across multiple brands and organizations in the CPG space. As the Principal and Founder of Vik Charles Consulting he has helped scale multiple companies including Marie Veronique skincare, Cardinal Spirits, Eureka Heights Brewing Company, and Sixpoint Brewery.

“I'm grateful for the opportunity to lead what is already the pre-eminent tastemaker and omni channel platform for the NA space, and believe the opportunities ahead for Boisson are profound,” shares Aiyer. “I'm thankful for Nick's thought leadership and vision, and look forward to working alongside him and the rest of the team to continue evolving the way the world drinks.”

The executive transition comes at a time of immense growth and Sheetal’s requisite executive experience will lead the company to the next stage of growth. As Founder and President, Nick Bodkins will continue to oversee the long-term vision for Boisson and explore new opportunities for the business internationally.

Launched in 2021 in NYC by Bodkins, Boisson was born with the mission of providing non-alcoholic spirits to consumers in a welcoming, judgment-free zone that sparks curiosity. Since then, the company has expanded to 8 storefronts across NYC, LA and San Francisco in addition to rapidly growing its ecommerce platform, executing strategic industry partnerships with brands like Drizly, and increasing its revenue 300% from 2021 to 2022. A testament to the company's meteoric growth and as a result of the latest investment, Boisson is on track for triple digit growth in 2023 over 2022, YoY, cementing its firm position as the leader in the NA market.

“Boisson plays a key role in the fast-growing non-alcoholic category, by discovering and curating the best NA brands for consumers,” shares Brandon Yahn, Partner at Convivialité Ventures. “The company helps the leading NA brands expand their business across Boisson's retail, ecommerce, and growing wholesale channels. We are thrilled to work closely with them on the next stage of their journey.”

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About Boisson

Boisson was born in the middle of the COVID-19 pandemic, at a time when many people were reconsidering their drinking habits. When Nick Bodkins started experimenting with nonalcoholic options and discovered a world of amazing products, he set out to build a one-stop-shop with easily accessible options for consumers. Today, Boisson’s offerings can be found at the brand’s brick-and-mortar shops in NYC, Los Angeles and San Francisco and through its e-commerce platform on

About Convivialité Ventures

Convivialité Ventures is the venture arm of Pernod Ricard. Convivialité Ventures invests in innovative and inspiring companies beyond Pernod Ricard’s traditional wine and spirits offerings in meaningful, sustainable and responsible ways. Our mission is to cultivate radically different products and services that will enhance and change the way people come together, socialize, and entertain in the future. Convivialité Ventures operates globally with investments and teams in the US, Europe, Latam, China, India, and Oceania. The portfolio of more than 50 companies includes companies like Boisson, Fever, Fetch, Avantstay, Summer Farm, Dunzo, Liquid Death, and Outdoorsy.

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Source: Boisson

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